This unit is International Business.
Provide the full Project Report on your chosen Multinational Enterprise
making use of the material from the whole unit that is most relevant to your
chosen case. The emphasis needs to be on the analysis of issues confronting the
firm and you need to use the theories and approaches of this unit to address
these issues.
1. Sources At least 4 books, 4 peer reviewed journal articles, 2 business magazines and 3 websites. Quality of sources used.
2. Recognized referencing style i.e. Harvard author date referencing style and in text citation. Are references cited, on average, every 100 words?
3.Executive Summary How well you capture the main points of your report?
4. Introduction The first paragraphs that set the scene, introduce the problem, explain why it is of interest to investigate and what are the implications, aim and overview of report.
5. Scope To what extent does your report discussion stay inside the bounds of the question/thesis?
Argument The persuasiveness and insight of your final argument
6. Content How well does your report cover the main issues? To what degree and how well do you link content from the unit to your firm?
7. Structure Does your report follow a logical progression overall, Within the subsections and within paragraphs? Are paragraphs distinct from one another and separated appropriately by different points or concepts? Are subsections and overall sections appropriately grouped?
8. Description all relevant theory properly developed via definitions, clear explanations and examples.
9. Analysis Suitability of criteria/analytical framework given your thesis. Quality and quantity of evidence.
10. Take care to use correct citation methods: use Harvard Author/Date and in text references.
Outline of Ikea exports in New Zealand and Brazil
Executive summary
1. Introduction
2. Ikea Background
2.2. Overview
3.0 Research
4. Entry Strategy/ Direct exporting as a foreign market entry strategy
4.1 Distribution Strategy
4.2 Communication strategy
4.3 Exchange Rate Strategy
5. Cultural differences
5.1 Education
6. Political Environment
7.4 Economic Environment
7.4.1 Geography
7.4.2 people
7.4.3 Infrastructure
7.4.4 inflation
8. conclusion
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