Building on your Initial Brief (altering to incorporate feedback) you are asked to complete a full IMC plan for the organisation of your choice (Stage 2).
Stage 2: Full IMC Plan
You must incorporate academic literature to support/justify your decisions. Unsubstantiated statements will not provide credibility to your discussion. Your final IMC plan should include:
Situation Analysis
→ Overview of the organisation;
→ List of assumptions (information you needed, but did not have);
→ Potential competitors (primary and secondary);
→ Overview of current marketing mix;
→
Objectives and Budgets
→ Communication objectives;
→ Budget costing;
→
Communication and Creative Strategy
→ Communication strategy (selection and justification);
→ Execution and appeals (selection and justification);
→ Draft communication materials (for example, storyboard, flyer, internet site [entry level], print advertisement, social media page, web application [entry level])*
Media Plan and Strategy
→ Media Mix (selection and justification);
→ Media coverage (selection and justification);
→ Media schedule (illustration and justification);
Campaign Evaluation
→ Approach to measuring campaign effectiveness.
→course is not a course in graphic design. Marks will be awarded based on your ideas, rather than your graphic design skills. Rough sketches, including stick figures is adequate.
Use the order calculator below and get started! Contact our live support team for any assistance or inquiry.
[order_calculator]