Assume you are a manager of a firm (which can be real or fictitious) from an industry of your own choosing. You are assessing suitable expansion strategies into two foreign countries.
You have been asked to analyse the effect of the economic environment of the two countries on the firm’s foreign expansion strategies.
You must select two, preferably contrasting, countries and a different foreign expansion strategy into each country.
Your task is to critically evaluate and compare the implications of the economic environment of each country on the firm’s choice of foreign expansion strategy.
Your analysis should include the following key elements:
• A brief overview of the firm, industry context and justification for the selected countries.
• The country’s economic connections with the rest of the world through international trade and FDI (FOREIGN DIRECT INVESTMENT).
• The role of the country’s government.
• The competitiveness of relevant local and national industries.
• The country’s economic relations with the regional economy.
• An evaluation and justification of the selected foreign expansion strategies into each country.
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