You should submit a project proposal on “Is PR the solution for ‘underdog’ brands? Discuss”: The following points should be observed:
The Proposal must adhere to the word limit.
We suggest that you avoid writing in the first person (“I”); rather the third person is recommended (e.g. it can therefore be suggested that…).
You may include headings and subtitles and a contents page if you feel this will help you to stay focused and create clearer sign-posting for the reader.
The best Proposals will demonstrate understanding of the key issues of your debate (derived from your research) and ownership of the work resulting in a critical conclusion.
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