Jack Wills store Research: This comprises of a visit to Jack wills retailer and a critical appraisal of the store environment to evaluate how the retailer has applied elements of store design, marketing and layout to meet its target market.
The following checklist forms the basis of your research. However, this list is only meant to support your ideas and you may wish to add additional elements that you feel are important to your retailer. You must take a critical perspective rather than that of ‘just a customer’. the Store is Based in Canterbury Kent.
You well be assessed against
the following criteria:
60% accurate answers/information with well-supported arguments;
40% clear conclusions with possible areas for improvement/s;
Important points to help you make an assessment of the retail outlet a grid is included below.
Exterior.
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