This is a product that you anticipate changes occurring within the marketing mix. Observe its performance for six weeks by physically going to the retailer. Different retail establishments should be included in your journal. Entries should show application of the chapter material to your product. Enhance journal with outside readings and chapter information and terminology. The journal should have an introduction, 6 entries and a conclusion. You should include information on pricing, advertising, promotion, shelf space and competition. Information may be gathered from store manager. Graphs and pictures may be included. IT DOES NOT HAVE TO BE SUBMITTED UNTIL NOVEMBER THE 1ST
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