Describe the event in details and use excellence theory
and consider
1. Media coverage: did the media handle the issue fairly?
2. Media handling: did the organisation successfully communicate through the media?
3. Social media: to what extent did social communications drive the crisis? How did the organisation(s) respond?
4. Did the crisis arise internally or was there an external catalyst?
5. How well did the organisation handle technical aspects of the crisis?
6. How well did the organisation handle communications aspects of the crisis?
7. relate the Excellence theory to the crisis
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