Marketing Management

– Explain the role of marketing promotions for the launch of a new product
– Create a message which will appeal to your audience
– Choose an appropriate source for your messages, justifying your choice- Use all or some of the traditional 5 tools of promotions (advertising, PR, DM, sales promotions and personal selling)
– Use all or some of the new digital promotional techniques giving specific recommendations
– Give reasons for your suggestions, drawing on theory if possible.

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