Here are some guidelines:
Idea is to compare, contrast and define how people in USA define success and why with how people in Denmark do.
– Hofstede (Masculinity = competitiveness)
– American Dream – how it was defined, how it’s changed
– Jante’ Law – Modesty, equality, humility – how it influences success in Nordic cluster
– Happiness Index – Norway 52, US 37
– Nordic strong Being vs US strong Doing
– US individualism vs Nordic collectivism – historical background
– Manifestation – strong modesty / simplicity vs the bigger the better, focus on looking plain vs driving big cars
-Environment – factor to define success
– Social progress Index – Norway no 1, Sweden no 2, US – 15
– World Value Survey –
Literature:
– Average American – Kevin O’Keefe
– Hofstede
– David Livemore
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