prepare a report for a perspective shareholder, collect data (both financial and non-financial) about First Group.
The report must:
1. Include an analysis of the financial health of First Group during the years from 2008 to 2012.
2. Comment on the financial health of your company during this period in comparison with the company’s key competitor(s) STAGECOACH.
3. Provide your own conclusion about the strengths and weaknesses of the company’s performance. Any weaknesses highlighted should be accompanied with relevant recommendations to improve upon.
You need to pay special attention to making proper referencing. The use of others’ ideas, such as an expert’s opinion published on a news article or website, needs to be appropriately cited. The sources to all data used in the report must be clearly identified. Failure to do so may be regarded as plagiarism and would imply severe consequences. Please refer to the Referencing section below for more information and advice. The type of data (quantitative or qualitative) and the process of obtaining such data need to be clearly described. All financial ratios and data analysis procedures used need to be clearly explained. The use of appendices is discouraged; instead please make use of in-text tables, figures, charts… and make reference to them where and when appropriate. Please make use of the university’s available facilities, such as Keynote, Bloomberg, Datastream…, to collect your data (although you are free to do it whatever way you prefer).
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