Print advertising offers a spectrum of styles, from a full-page glossy art photograph with a three-word caption and the product name, to a tabloid page full of text highlighted by call outs for slashed prices and limited availability.

Clearly certain styles resonate with certain audiences to generate optimal sales.

For this assignment, find four (4) ads in a magazine. Scan the ads (or use online magazines and include the links in your assignment) and identify the target market for the ad, communications objective, and product-positioning strategy you think they are using. Then determine the effectiveness of the product-positioning strategy for each ad. Do you think the communications objective has been met for each ad? Be thorough in your explanations.

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