Based on the fast-food restaurant sector of the hospitality industry, identify methods, strategies, and tools this industry uses to deliver the “wow” factor and enhance the guest experience.
Write a five (5) page paper in which you:
1. Describe how the industry involves the guest in order to provide quality service.
2. Summarize two (2) service standards the industry uses to meet customer expectations.
3. Recommend one (1) “wow” element the industry could apply to each of the two (2) service standards in order to make the guest’s experience more memorable.
4. Recommend at least one (1) way the industry could better provide information to its guests.
5. Use three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites do not quality as academic resources.
The specific course learning outcomes associated with this assignment are:
• Explain the typical service expectations of customers and the behaviors associated with providing these services.
• Apply service quality standards used in other industries to the hospitality industry.
• Synthesize customer perceptions into service performance standards.
• Assess and implement quality standards as a “turnaround strategy.”
• Use technology and information resources to research issues in quality service assurance.
• Write clearly and concisely about quality service assurance using proper writing mechanics.
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