Real Estate Strategy.

Stage 1: Real Estate Strategy.

You are required to prepare and submit this stage of the coursework individually.
You are required to select an organisation sector (a), (b), (c), (d) or (e) as undernoted:
Local authority/government e.g. City of Edinburgh Council or:
• Central/ national government e.g. Defence Estates, or:
• Charity and not-for-profit organisations e.g. Oxfam or:
• Private sector/corporate business sectors as specified in Financial Times:
Aerospace and Defence Automobiles and parts Banks
Beverages Chemicals Diversified industrials
Electricity Electronic and electrical equipment Engineering and machinery
Food and drug retailers Food producers and processors Forestry and papers
General retailers Health Household goods and textiles
Information technology hardware Leisure and hotels Mining
Oil and gas Personal care Software and computer services
Steel and other metals Transport Utilities

NB: you should not select real estate or construction sectors.

You individually, are required to submit a written report encompassing the following:
• Select a sector and organisation for analysis. For example: oil and gas/BP.
• Carry out a detailed analysis of your chosen organisation including annual accounts, supplementary documentation and web site. Aspects of capital and recurring costs, and capital values rental income should be explored.
• Provide an overview of the significance of real estate to the sector your chosen organisation is within. i.e (a), (b), (c), (d).
• Identify what real estate strategy or model can be applied to your organisation. Drawing from the strategy or model adopted, provide a critical commentary on the likely benefits and problems/dis-advantages in the implementation of such a model. You may want to ask questions like: What property content does the organisation have? Is property critical or a factor that can be substituted/out-sourced.

This stage of the coursework is designed so that students will be provided with the required knowledge on a week by week basis.

• You should submit a duplex A4 report addressing points 1 to 4 above, amounting to no more than 2,500

References and Recommended Reading (stage 1)
Reference material for undertaking the assignment can be found in a variety of sources including:

Brett, M (1997) Property and Money Estates Gazette, London

Estates Gazette
User name “builtenv”
Password “hwattegi01”

FOCUS /SPN (Use Internet Explorer)
Access to Focus and SPN is by individual password. Email from your Heriot-Watt email account and you will be sent a password for both databases.

Financial Times

DCLG (2007) Making assets work: the Quirk Review of community management and ownership HMSO

Edwards V, Ellison, L (2004) Corporate Property Management : Aligning Real Estate With Business Strategy Blackwell Science (available as e-book on Vision)
Weatherhead, M (1997) Real Estate in Corporate Strategy Palgrave Macmillan.

RICS (2002) Whose property is it anyway? RICS

RICS (2008) Public Sector Asset Management guidelines RICS

The Internet generally, and in particular, your company and other comparable organisation’s web-sites.

fill in this table accordingly:
School of the Built Environment Course: D41AN Real Estate Management and Sustainability
Coursework: stage 1 report Course leader: Colin Elliot
Criteria A B C D E F
Describing the significance of real estate to your chosen sector
Identification and description of real estate strategy or model can be applied to your organisation.
critical commentary on the benefits and problems/dis-advantages in the implementation of chosen model.
Report structure and quality
Assessed by:
Overall Assessment

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