In this assignment you are expected to write a 2,000-word report analysing an existing e-commerce. You can choose an e-commerce business from any company of a small or medium size and from any sector. The report should provide a clear description of the e-commerce model implemented, including the type of customers targeted by the online business, the value proposition of the business model, its main functionalities, the revenue model and e-marketing aspects. In addition, the report should contain some discussion of any potential problems or downsides you have identified in the online business from the perspective of the customer.
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