sales and marketing

Assessment 3: Individual Case Analysis
For the semester, yYou will have opportunities to discuss a number of cases during tutorial sessions. At the end of semester (Week 12), a particular case will be provided for you to analyse along with a few number of discussion questions. Based on the case given, you will be required to write up an analysis and submit it to Turnitin by the due date. A hard copy of analysis with cover sheet is also to be submitted to assignment box on 4th floor WH building by 5:00 pm, Friday, 6th 24h June October 2014 at the very latest. It is recommended that you use the concepts being studied through the semester and present your opinions with justification.
This assessment should adhere to the following guidelines:
• This is an major (individual) assessment which means you need to do on your own.
• Approximately At least (but not limited to) 2,500 words (single-spaced, Times New Roman, 12 font)
• It must be submitted on time (Please refer to the programme manual for penalties for late submission)

Marking Guide – Individual Case Analysis (Marking Guide subject to change)
Mark allocation Student ID:
1550 Understanding on of the case
• Introduction – Introduce the topic, theory, purpose and intent
• Literature review: Understanding on the context – a literature review of the main topic and associated themes demonstrating your understanding of the topic, underpinning theory with correct APA 6 referencing, a minimum of 10 journal articles. Only academic sources to be used.
• Identifying key issues of the case


7035 Answering discussion questions with relevant justification
• A literature review of the main topic comprising at least 10 journal articles
• Well formulated synthesised (combined) narrative discussion, valid and well-argued responses with theoretical / factual backup to justify your argument.
• Logical flow of the argument
• Level of critical thinking – evidence based

15 Literary Style & APA 6th Referencing
• Coherent, well structured and grammatically error free

100
= X 0.4 = Marks (weighted grade)

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