Sociocultural Factors – Southwest Airlines

Working with their chosen company, the student will examine the Sociocultural factors and how those factors affect their chosen company using their identified Domestic and Global environments.
1. Using your Domestic and Global Environments (countries) and the opposing cultural clusters (as identified in International business: theory and practice) identify which cluster(s) your two countries fit.
2. Identify the socio-cultural parts of each country as related to business for your company.
a. You will need to examine these with the aid of Geert Hofstede.
3. Identify and discuss the various sociocultural aspects of each country. Do they differ? How? What are the similarities?
4. How would these factors affect your company’s business in your Domestic and Global Environments (countries)? (For Southwest this will be U.S. and Mexico)
5. Research requirement: minimum 2 sources PLUS the text and Hofstede.
6. Page requirement: 2 pages in APA format.

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