Stage 3 report guidelines
STAGE 3 REPORT – CAREER STRATEGIES & SALES
Reflect on the knowledge you’ve gained throughout the course and all your findings for Stages 1 and 2. I WILL UPLOAD ALSO THE STAGE 1 & 2 (PAST ESSAY REPORTS, SO YOU COULD REFERE TO THEM)
1. Using the techniques learned and practised in class, devise at least four potential career strategies for your talent to pursue based on these criteria: (movies, YouTube, sketches something like that)
• Feasibility – your strategies must not only be possible but also attractive to your talent; this is to ensure they are actionable
• Genuineness – your strategies must cater to your talent’s dreams, needs and goals
• Creativity – your strategies need to be unconventional; they might have been tried by others before, but they won’t be the usual routes talent tend to take to achieve success
The ARTIST NAME IS CONRAD CLARK AND HE IS A LONDON BASED BRITISH MOVIE PRODUCER, I WILL ATTACH EVERYHING I HAVE ON HIM (WEBLINKS, INTERVIE I HAVE CONDUCTED ETC.)
We’ll be seeing examples of career strategies that follow the above criteria in class. (I WILL UPLOAD EVERY SLIDE I HAVE)
Don’t forget to make your research findings explicit and to always include a rationale for each of your choices.
2. Research and determine which are the seven most effective ways for your talent to sell his/her work. Keep into account that your talent’s work has many potential buyers out there. Explain your choices and make use of specific examples. Don’t forget to make your research findings explicit and to always include a rationale for each of your choices.
3. CONTENT MARKETING STRATEGY FOR WHARF
Juan Martin’s Wharf requires a content marketing strategy and specific materials to be delivered.
Follow these grading criteria:
1. Depth – ample and substantial research demonstrates knowledge of the topic with at least:
• 10 high-quality secondary research sources
• 2 high-quality primary research sources
2. Relevance – your answers respond directly and are relevant to the questions asked
3. Clarity – you express your findings in a concise, straight-to-the-point manner
4. Grammar, punctuation and use of visuals
Run a spell/grammar check on your word processor and have at least one other person proofread the report for you to ensure you have no grammar and punctuation errors.
Where relevant include illustrative images and hyperlinks (instead of full URLs).
Your final report needs to contain at least:
• 15 visual elements: photos, collages, drawings, graphs, etc.
5. Format requirements:
• Use Arial 12.
• Include a title page with your full name, name of the course and title of the assignment.
• Include a table of contents and number your pages.
• Include citations and a bibliography. Use a referencing system (APA) to format your citations and bibliography. Don’t forget to also write references for your visuals.
• When you save the digital file, name it “Stage 3 + Content Marketing Strategy – Your Name(s)”
SALES STRATEGY
Ask yourself:
¥ Who is your talent’s audience?
¥ Who are the gatekeepers for this audience? And the community ambassadors?
¥ Who’s trying to reach out to them too? (potential partners)
¥ What is the simplest way to reach this audience?
¥ Can you sell directly to them?
¥ What will you give away and what will you sell?
Look at the marketing funnel posted here Marketing & Convergence for ideas on what to market. Create a funnel for your talent.
Research how to get your talent on live shows and any other products or services you place on your talent’s funnel. (e.g. for DJs http://www.digitaldjtips.com/2010/07/your-first-dj-booking/
(Links to an external site.)
and for designers http://www.creativebloq.com/career/sell-design-online-912746
(Links to an external site.)
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