Evaluate the performance of a company through a critical analysis of its published financial (from Australia Stock Exchange) statements over the two latest years, as follows:
� Locate, extract and analyse data from the published financial statements to provide a comprehensive analysis of a company�s operations and performance;
� Structure an argument about performance based on the analysis of five aspects of performance evaluation:
o Profitability ratios- using 1. Gross profit margin, 2. Asset turnover
o Efficiency ratios- using 1. Debtor’s turnover, 2. Average days sale uncollected
o Short-Term Solvency ratios- using 1. current and quick ration, 2. cash flow from operations
o Long-Term Solvency ratios- using 1. Debt to equity, 2. Debt to total assets
o Market-Based Ratios- using 1. Price earning rations, 2. Earnings yield
� Present a clear, well-structured report using appropriate style and language.
The attached assignment is an assignment from a friend. I want tot use the same companies, but focus on David Jones. The numerical data is found in Appendix 1-
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