Please note the following when completing assignment:
1. Writing: Written in English in an appropriate business/academic style
2. Focus: Focus only on the tasks set in the assignment.
3. Length: 4000 words (maximum)
4. Formatting: Typed on A4 paper in Times New Roman or Arial font 12 with at least 2.5 centimetre
space at each edge, double spaced and pages numbered.
5. Document format: In business report format which should include the following sections:
• Executive summary
• Introduction
• Main findings
• Conclusions
• Recommendations
You should also ensure you include a clear title, course, and name or ID number on a cover sheet as
well as a bibliography using Harvard referencing throughout.
6. Research: Research should use reliable and relevant sources of information e.g. academic books and journals that have been peer reviewed. The research should be extensive.
Tasks:
Write a report (4000 words maximum):
• Using appropriate theoretical frameworks/techniques, identify the main strategic issues facing Alibaba in maintaining their current global competitive position
• Consider specific theoretical matrices and frameworks to evaluate specific corporate level strategic options taken by Alibaba to date in order to develop and sustain its global competitive position
• Demonstrate your theoretical knowledge and understanding of specific topics to fully discuss the wider implications of these strategic options and the impact on different areas of the organisation
• Following the above analysis and discussion, make 3 appropriate recommendations for Alibaba for on-going sustainable competitive advantage
NB. The presentation of ideas with the use of a correct report format and a wide level of reading with correct referencing and correct reference list layout will enhance your responses to the above tasks.
note: you have to discuss or analysis this essays on Porters five forces, swot , pestle etc…
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