Title: Analysis of an Organisation and its Competitive Environment, and
Recommendation of a Strategy
Task: Part 1 (200 words) – Introduction
Part 2 (750 words) – Analyse the current internal environment (see content
from weeks 2 and 4)
Part 3 (750 words) – Analyse the current competitive environment (see
content from week 3)
Part 4 (500 words) – Develop (showing your process) and describe
potential scenarios for the future competitive environment (see content
from week 3)
Part 5 (400 words) – Generate 10-15 outline potential strategies for
consideration (see content from weeks 5 and 7)
Part 6 (400 words) – Select (showing your process) and describe in detail
up to three strategies for implementation (see content from weeks 8 and
9)
Form: Individual coursework presented as a report
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