Conduct a SWOT analysis discussing the strengths, weaknesses, opportunities, and threats of the healthcare organization in your marketing plan (Women’s Health Clinic). Write a three page (excluding title and reference pages) SWOT Analysis paper in APA format. In the paper, incorporate a minimum of three scholarly sources (in addition to the course text) that were published within the past five years and that are cited according to APA guidelines as outlined in the Ashford Writing Center.
The SWOT analysis should include the following four components:
• Strengths – An organization’s resources and capabilities that can be used as a basis for developing a competitive advantage.
• Weaknesses – Internal attributes that the organization might struggle. The absence of certain strengths may be viewed as weaknesses.
• Opportunities – External conditions that may reveal certain new opportunities on profit and growth.
• Threats – Factors or changes in the external environment that may present threats to the organization.
HINT: My marketing plan will focus on Women’s Health Clinic.
Required text: Hillestad, S. & Berkowitz, E. (2004). Heath care market strategy: From planning to action (3rd ed). Sudbury, MA: Jones and Bartlett.
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