I would like you to write about Adam’s restaurant in Birmingham and I will give you the link of this website: http://www.adamsrestaurant.co.uk/ – Introduction ? Provide a brief introduction to the business, its existing products / services, market(s) and background ? Provide an overview of the new opportunity – Undertake an industry analysis ? Undertake a SWOT analysis of the chosen business ? Analyse the industry using relevant tools (PESTEL or Porters 5 Forces) – The new Product / Service / Opportunity ? Undertake market segmentation and provide a profile of the target market ? Suggest a marketing strategy outline (with some explanation of the rationale for the chosen channels) ? Provide pricing details and the rationale for the chosen price point ? Include details of group discussions – Financing the Project ? Outline how much funding is required and how that money will be spent ? Provide sales projections for the first 3 years including assumptions ? Evaluate the technological and financial feasibility of the proposed actions ? Include details of group discussions – Risks & Benefits ? Provide details of perceived risks along with mitigation strategies where applicable ? Explain how will the business benefit from capitalising on the opportunity (for example increased market share, increased sales revenues) ? Include details of group discussions Please use Academic books & Journal articles that published in 2000 and above
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