The Name of this course is BBA 3201, Principles of Marketing.

The Name of this course is BBA 3201, Principles of Marketing. The Title of the textbook is Essentials of Marketing (Perreault, W. D., Cannon, J. P., & McCarthy, E. J. (2010). Essentials of marketing (12th ed.). NewYork, NY: McGraw-Hill/Irwin.) Please incluse your references

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