“The purpose and place of a service firm in the market begins with an entrepreneur’s idea and an unmet need”

Assessment Requirement

1. Report style assignment
Word limit – 2000 words – with a maximum 10% leeway – i.e., 1800-2200 words not including references and appendices.

Question:
“The purpose and place of a service firm in the market begins with an entrepreneur’s idea and an unmet need” (Fitzsimmons & Fitzsimmons, 2014, p. 30).
Part A
Using an applied example (choose one that is real) of a specific service, describe the strategic service vision including elements and links (make assumptions where necessary). Does this model adequately describe the service? Why or why not? (12 marks)
Part B
Analyse and document the service described in Part A with respect to its current position within the four stages of service firm competitiveness (Fitzsimmons & Fitzsimmons, 2014, p. 50). From this analysis, explain and justify the steps that you would take to improve the service.
(8 marks)
Note: Report format simply refers to a document structured by section headings – usually numbered. Sections may be crossed referenced to both integrate the report and reduce information duplication. Figures and/ or tables may be included in the report – in sections or as appendices – with suitable referencing.
Please include a title page listing student number and word count.

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