Case Study
Pick a company/organization that provides a tourist experience. Describe in detail the experience from a tourist perspective. Describe the tourist experience from the company’s perspective. What EQ Types of tourists would enjoy this experience? How can this experience be improved? What makes this experience so great?
If needed you can utilize aspects of the CTC Signature Experience and EQ tourist package as appendixes.
Assignment Length: 10+ pages
Assignment Details:
Your written report must be word-processed using a 12-point font (please use a font that is easy to read), double-spaced with 1-inch margins, adhere to APA citation guidelines and be securely and attractively bound. Don’t forget to number your pages! Include the following sections:
? Title Page (including the title of the assignment, your name, the course name, and the date submitted – no page number on the cover page)
? Introduction (to stimulate the reader’s interest, summarize the purpose of the report, and introduce the client firm)
? Body: Overview of the organization and the survey process, analysis of the results and recommendations to management (6-8 pages)
? Conclusion
? Appendixes
? References
Evaluation:
? Appropriate language, correct grammar, spelling, and punctuation are used throughout the report.
? The report is complete (all required points have been fully addressed).
? The report addresses relevant material, arguments follow a logical progression, and facts/examples support your claims and recommendations.
? The report is professional in appearance and adheres to the format guidelines.
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