IMPORTANT: In the internal influence, you should cover ALL those four: 1.needs, motives and emotions, 2.perceptions and memory, 3. personality and lifestyle.
This assignment is structured to test your ability to recall the brand and be able to identify and discuss the elements that impact consumer behaviour, influence the consumer’s choice of goods and develop your strategy how you will be dealing with your consumer. In this process you will be able to recognise the level of consumer involvement (high or low), and whether or not the choice of advertising media or any other element has any impact on consumers in their decision making process and develop/recommend your strategy as a marketing manager to manage the consumer.
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