* What is the role of the cultural pattern in a society? How these affect the consumption? * Explain the Hofstede´s cultural typology. Analyse your country using the five dimensions of this approach. * How market research must proceed when an enterprise enters a new international market?

* What is the role of the cultural pattern in a society? How these affect the consumption?
* Explain the Hofstede´s cultural typology. Analyse your country using the five dimensions of this approach.
* How market research must proceed when an enterprise enters a new international market?

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