1 Objectives and rationale
Appropriate subject for the studies of the student, though not a challenging topic, an acceptable hypothesis and research questions.
2 Research process
A general and poor description of possible research strategies and the importance of research as such. No specific methodology drafted.
3 Literature review
Such a chapter formally does not exist. Content wise presumably chapter 4&5 intend to be something similar but does not fulfil the purpose.
4 Findings and results
As no research has been done, no surprise that no meaningful conclusions could be drawn – and even in this short chapter contradictions with the students previous sentences , like the statement on the role of loyalty (page 12&38).
5 Discussion and conclusions
A descriptive introduction of the chosen 3 brands, with vague traces of analysis and criticality.
6 Communication and presentation
A careless presentation totally unacceptable in any level of education -incorrect spellings in great number on all pages, wrong grammar, words of sentences written without space (e.g. p29, 31 etc.) Harvard style referencing practically is neglected (sources referred to are not part of the reference list) and also a great number of quotes with quotation marks (e.g. p23, 24,25, 26 etc.) and even worse, – presumably – without quotation marks (p18,19,22,33 etc.)
General comments:
Due to its presentation deficiencies (grammar, spelling, lack of structure referencing etc. ) the dissertation shouldn’t even have been assessed. But to help student rewrite it and in line with the regulations of the program the paper got a full assessment, highlighting its most drammatical mistakes and weaknesses. The subject is appropriate for the studies of the student, though not a challenging topic, and has an acceptable hypothesis and research questions . No specific research methodology has been drafted, instead a general and poor description of possible research strategies and the importance of research as such have been summarized. Literature review as a chapter formally does not exist. Content wise presumably chapters 4&5 intend to be something similar but do not fulfil the purpose. The core part is nothing more than a descriptive introduction of the chosen 3 brands, with vague traces of analysis and criticality. As research has been scarcely done, no surprise that no meaningful conclusions could be drawn – and even in this short chapter contradictions could be discovered with the students previous sentences, like the statement on the role of loyalty (page 12&38). As said in the beginning a careless presentation, which is totally unacceptable in any level of education -incorrect spellings in great number on all pages, wrong grammar, words of sentences written without space (e.g. p29, 31 etc.). Harvard style referencing practically is neglected (sources referred to are not part of the reference list) and also a great number of quotes with quotation marks (e.g. p23, 24,25, 26 etc.) and even worse, – presumably – without quotation marks (p18,19,22,33 etc.). The paper is far from reaching a pass level unfortunately.
Kárász Zsófia
General comments:
Due to the rather lower quality and non-logical structure the paper was unable to satisfy the requirements. The rationale of the topic choice was more or less given. An acceptable hypothesis was stated, however with a more defined statement the area of the research could have been better focus. Whilst the related theoretical aspects were mainly descriptive, those which were mentioned (chapter 2, 4, 5) could have been developed with a more analytical approach. In order to provide a good understanding of the academic background a well-established framework of literature review should have been demonstrated with up to date and relevant ( and appropriately referenced) sources. Within Chapter 3 ( p12-24) you were unable to convince the reader that you understand what research methodology is about. The success of the paper is mainly based on the adequately applied research methods, therefore the author should have appropriately chosen and critically reasoned for the suitable methods. The chosen brands were only introduced at a superficial level, and the main aspects of their academic relevance were rather ignored. At an MSc level, these brands should have been analysed in the light of the theoretical background. Nevertheless to achieve a pass mark you have to follow the guidelines, as well as you have to be familiar with the purpose and goal of this dissertation.
Use the order calculator below and get started! Contact our live support team for any assistance or inquiry.
[order_calculator]