WOMEN’S CLOTHING TRADEMARK DISPUTE; The trademark law in the U.A.E. Your discussion should review how trademarks are registered in the U.A.E., any applicable fees that must be paid to register a trademark, and the number of years trademark rights are owned by the holder.

Introduction
Keisha Lowell is a famous singer, actress and dancer from Australia. She is better known to her family, friends and fans as K.Lo. Keisha and her business partners have used her celebrity status to establish K.Lo as an internationally-recognized brand name. Her attorneys registered K.Lo as a trademark in several countries around the world.

In 2010, stores began selling Keisha’s product line for women under the K.Lo brand. The products include high-end clothing, cosmetics and perfume. Currently 42 stores worldwide sell K.Lo products and their sales are estimated to generate revenue of over Dh 40,000,000 annually. Several stores in malls in Dubai sell K.Lo products.

In 2011, a business consultant and entrepreneur from Toronto, Canada named Kay Lowe relocated to Dubai with her husband. Kay opened a women’s clothing store under the name KayLo in Deira City Centre mall which sells inexpensive clothing for women. Customers may also order products from the company’s website at www.KayLo.com.

Problem Statement
During a business trip to Dubai last year, Keisha became aware of the KayLo store. Her attorney immediately sent a letter to Kay Lowe and demanded that she stop using the name KayLo for her store and clothing. Kay refused. Consequently, Keisha’s attorney filed a lawsuit in the Dubai Court of First Instance against Kay and the KayLo clothing store alleging trademark infringement.

Purpose of the Assignment and Instructions
Ideas and knowledge are an increasingly important part of international trade. In the 21st century “knowledge age,” businesses treat their intellectual property as an important source of economic value. The purpose of this assignment is to help you gain a better understanding of how businesses use trademarks, and how trademark rights are established and protected.

This is an individual research project and it comprises 15% of your course grade. Your report should thoroughly evaluate and discuss the following:
1. The trademark law in the U.A.E. Your discussion should review how trademarks are registered in the U.A.E., any applicable fees that must be paid to register a trademark, and the number of years trademark rights are owned by the holder.
2. What is the role of the World Intellectual Property Organization and why is it an important organization. In addition, you should discuss whether the U.A.E. is a member and if so, why membership in the organization is important.
3. Discuss the recent court decision in the U.S. in the trademark infringement case involving Gucci vs. Guess Inc.
4. Create a draft licensing agreement that could be used to enable the Kay Lowe’s company to use the K.Lo trademark in order to avoid any potential litigation.

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