Write a 1,050- to 1,400-word paper in which you explain the importance of your selected business’s vision, mission, and values in determining your strategic direction. Include the following:

Write a 1,050- to 1,400-word paper in which you explain the importance of your selected business’s vision, mission, and values in determining your strategic direction. Include the following:

• Define your business, products or services, and customers. What is unique and different about your business. Evaluate how the organization addresses customer needs and critique how they achieve competitive advantage. Define what is unique about your organization. ( A new skin care line – Lotions & Potions).
– Created with passion for the beauty and skin care business. Our uniqueness – personalized service according to skin type an clients needs.

• Define mission statement. (Lotions and Potions love aesthetics, skin care, self-improvement. Our “mission” is to make YOU a happier person by creating harmony with the person in the mirror, because when you look good, you feel better and you will glow like the star you are. Our products are unique, pure, wholesome, with respect for the earth and cruelty free). Ensure that you are differentiating your product or service. Explain your choice

• Define vision statement. Create a vision for this organization. Discuss clearly your decision on what you want your business to become in the future. (We want to support a healthy skin complexion in every dimension to our customers by providing a combination of sustainable organic products and advanced non-comedogenic cosmetics. We believe this combination will meet the needs of every person by promoting different alternatives to achieve the glow we all deserve.
In the near future, we expect to be one of the leading skin care lines in the industry by validating the quality of our products and, sharing our knowledge with our customers and the world).

• Define your guiding principles or values for your selected business considering the topics of culture, social responsibility, and ethics. Define 5-7 Values and explain each. (1. Quality, 2. Value, 3. Customer Service, 4. Integrity, 5. Honesty, 6. Environment).
• Analyze how the vision, mission, and values guide the organization’s strategic direction.

Format your paper consistent with APA guidelines.

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