Introduction
You can analyze the attitude-behavior relationship through classic and contemporary approaches and models of attitude change offered by the message-learning approach, Elaboration Likelihood Model (ELM), and Heuristic-Systematic Model (HSM).
This paper your focus shifts to two theories that center on the role of behavior in shaping attitudes and attitude change: self-perception theory and cognitive dissonance theory.
Theories of Attitude Change
Self-perception theory and cognitive dissonance theory offer differing explanations for attitude change and attitude-behavior relations. Recent research has found that the explanations offered by both theories are correct, depending on various factors in any given situation. For example, these factors include whether or not your behavior is a core aspect of the self or if there is justification for the behavior.
For this paper, you analyze the theories of self-perception and cognitive dissonance and apply these theories to attitude change. Note to writer: I must be able to clearly see the similarities & differences between theories. Make sure to clearly cover the following 3 questions (each with their own paragraph) total of 3.
With these thoughts in mind:
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