You are going to be a senior analyst Zara’s industry. You have been asked to do an independent strategic review report for the CEO. You have been given an initial dossier containing the case study which will be attached.
Secondary research up to 2013 to support your case analysis. Secondary data such as books, reports, journal article (mostly these 3), financial and/or official websites, databases such as MINTEL or FAME. No blogs are to be used or biased websites.
The questions are on page 14-16 on the case study attached. Questions are:
1. Provide an in-depth analysis of the competitive forces and strategic issues shaping the Zara’s industry from 2013 onwards.
2. Undertake an internal strategic audit of the issues that Zara faces using appropriate organisational & strategic models to complete your critical assessment
3. The CEO is concerned about various PR crisis that have impacted Zara since 2008. therefore you are required to identify the external stakeholder issues that Zara faces and critically assess their impact on the corporate reputation and brand equity of Zara.
4. Based on sections 1-3, you are required to summaries the strategic options that are appropriate to Zara and make definitive recommendations for Zara to sustain its future position in the its industry.
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