Socially Responsible Investing: Both Blackburn and Googins talk about socially responsible investing. They approach this both from the perspectives of investors looking for companies that are acting in a socially responsible manner, and also from the perspective of companies marketing their products responsibly. What can Coca-Cola, Pepsi or ABInBev do to improve their investment marketability from the SRI standpoint? Would hiring a more diverse workforce or purchasing from minority-owned or women-owned businesses improve its business model, and could that be translated to other areas of the country and the world? How would this affect their attractiveness to the Socially Responsible Investors, who might otherwise frown upon their product offerings?
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