Name
Course
Instructor
Date of Submission
Marketing strategy
Name of the Business
The name of the business will be miss paradise. In service and support, the business will offer varieties of cosmetics and beauty products. The name originated from the key strength of the business that is beauty and because of its specification, we saw the need of coming with a name that will attract our customers.
Location
The business will be located in the United State in Dakota city in the Nebraska State. The city distance is two hundred and forty eight Miles or approximately four hundred kilometers away from Kansas City.
Nature
The nature of the business is Beauty product services.
Marketing Strategy for Miss Paradise traders
General overview
Business strengths
- The brand name is our greatest strength for it will attract many customers. In additional, so many clients demand attention for beauty products in that, so many are young adults that pose strength in introducing beauty commodities.
- Increase interest of many wanting to look good and attractive will make them buy our products thus; this will make the business grow.
Business weaknesses
- One of the weaknesses of our business will be the increase awareness of harming and friendly product that is all over in beauty shops. In that, 70 % of people avoid synthetic chemicals in a personal care product; this will become difficult in convincing them that our products do not harm the skin.
- Born in mind this is a new business, competitors are many in the same area thus this is a threat to our stability.
BUSINESS GOAL
Sales
- To achieve a sale growth of 5 % in terms of our range profit objective in the next one year.
- Our long-term goal is to operate with 10 % profit margin in the next three years.
Marketing
- Team up with media channels to promote our products.
- We will sell our products in smaller packages and at a cheaper price to attract customers.
- Introduce variety of ethics cosmetics to attract clients from different region.
- Develop our extensive web site to develop online buying and increasing public relation activities with our clients.
POSITION IN THE MARKET PLACE
Description of our clients
The business target 18-40 years-old married, unmarried, young and adults who are seeking to appeal attractive and younger.
Our Customers need
Our target customers will be looking for customized products with the right information that will provide them with the right information for using the products. Often, we will guide them on how to use our products to ensure its effectiveness (Ferrell & Hartline, 2008).
Why our clients will prefer us
Our prices for products will be relatively fare and differentiated in ethical branding. In addition, extensive knowledge of beauty field will allow us to give our customers the best services.
What will set us apart from other competitors?
What will set our company apart from other competitors is that we will sell varieties of products for our clients for instance sunscreen products, allergy products just to name a few. Within the range of these products, we shall have products from different races. As we sell the product, we will ask them questions in order to find out what exactly they require while directing them to the appropriate product (Copper &Hiebing, 2000).
SPECIFIC MARKETING CAMPAIGNS
Objective of the campaign
We would like to create awareness of our products such that at least 45 % of our customers will be aware of our products and unique values of our products.
Focus of campaign
Our major focus will be to expand our client knowledge on the current promotion we will be offering so that our customers will secure their partnership with us.
Products that will be advertised
We will be advertising a range of cosmetics products and regularly will introduce various region products for instance, Sunscreens which is recommended in hot countries like India. We will offer special discounts on our new products to ensure frequent shopping (Luther, 2011).
Measurement of its success
This will be measured by the number of inquiries we will receive from the launch for instance, inquiries made at the store and the feedback we will get from our customers.
Evaluation of its effectiveness
The success will be reviewed through evaluating the effectiveness of campaign based on the number of clients we will receive and any consequent increase of profit.
OUR MARKETING MESSAGE
| High entry mature market established with the best beauty products |
TIME FRAME
The starting date of campaign
The marketing campaign will be launched in April next year.
Length of campaign
The campaign will run through July for a total of five months.
BUDGET
The annual Marketing Budget
We expect to use at least $50, 000
Budget for the campaign
We plan to spend $100, 000 that will include $80, 000 for the website and $20,000 for branding our commodities that will be vital for more that a year.
Measures for cost-saving
We are planning to maintain the advertising cost through targeting the appropriate advertising methods for our business that may include magazine adverts, newspaper and database design (Mercer, 1996).
References
Copper, S.W, Hiebing, R.C. (2000). The successful marketing plan. New York. NTC/Contemporary Pub. Group Publisher
Ferrell, O. C. Hartline, M.D. (2008). Marketing Strategy. New York: Cengage Learning Publisher
Luther, W.C. (2011). The Marketing Plan: How to Prepare and Implement It. California: AMACOM Div American Mgmt Assn Publisher
Mercer, D. (1996). Marketing. New York. Wiley-Blackwell Publisher
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