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Table of Contents
- 1. Introduction
Women and seduction in the media 3
- 2. What is commercial 3
- 3. What is media 3
- 4. The fashion part and women seduction in commercials 4
- 5. women in commercial in the 60’s 70’s 80’s and during our days plus 6
- 6. Effects of women seduction in commercials 7
- 7. What causes seductive commercials to be available………………………………8
- 8. Conclusion……………………………………………………………………………9
- 9. References……………………………………………………………………………10
Women and seduction in the media
1.0 Introduction
For many years, advertising is all-pervading in life, which strongly influences the decisions that consumers make. The aim of adverts is not only to create awareness of new products with its use but; creating the wish to possess the product. In fact, seduction in the media has become a powerful tool in advisement. Researchers argue that, seduction is the act of intentionally enticing an individual to engage (Greer & Davis 34). In this regard, women have often been used with the goal of seduction to an extent; many adverts have been devoted to it. Arguing from a sexual perspective, women sexy bodies generate sexual tension to many thus; convey the product or service information effectively. It is a well-documented fact; many companies have used women seduction pictures as a powerful tool for many people to know about their goods and services. With this regard, this paper seeks to analyze women and seduction in commercials, its effects and what causes such commercials to be available.
2.0 What is commercial and media
According to Netanel (34), commercial refer to advertising via the medium of radio and Television. In essence, advertising is any form of communication used to convince viewers or listeners to take actions with respect for products, services and ideas. The desired result for advertising is to drive the consumer behavior with honor of the commercial offering. In this regard, commercial advertisers generate the increased consumption of their services or products through branding that involves repetition of image and product name in aim to link various qualities of the brand in consumers mind. With this regard, we can highlight media as a powerful tool in advisements. Schwartz (87) argue that, media is the channel used to store and convey information. For many years, media has been a powerful tool for advertisement in many companies. With no doubt; media enhances innovative ideas along with concepts to be shared with others. With this regard, as years have progressed; methods and techniques of commercial advertising have changed. For instance, features of sexy women in commercial have been used to draw attention to a particular product and service for an aim of sale. In many cases, the most imagery includes nudity and pin-up girl known to enhance the attraction for commercial purposes. With this in mind, the women and seduction commercial shows the fruition of women status.
3.0 The fashion part and women seduction in commercials
Arguing from psychology point of view, the taste in fashion and ideas are mostly attributed by how effective the advertisement appeal (Hakenen & Wells 67). In this regard, Wang (25) outline that, fashion is influenced by collective information that stimulate the need to possess the fashion advertised. In the article Neuromarketing where brain science and marketing meet 2008 it highlights that, the act of creating wish to possess a good depends on how the advert convey its message. Since 20th Century, sexy women have been used as objects to represent the real product and its benefit in appeal. In facts, the fashion part in commercial plays fundamental roles in commercial. According to Schwartz (45), fashion part is mostly used in advertising clothing for all people in variety shapes and sizes. Fashion is used to promote various clothing such as swimsuit, suits, jeans, g-strings and thongs among others. With this in mind, fashion experts argue that, there are effective ways used to create wish to possess a certain fashion. For instance, the fashion designers advertising swimsuits use seductive women to create wish to consumers of wanting to possess it. This implies that, aspect of representing a seductive woman is essential in enhancing consumer attraction to the product. With this regard, we can highlight that, the fashion part of commercial has effectively embraced seductive women to be a powerful tool in advertising. It is important to note that, advertising via seductive women has been successful in building the consumer purchasing (Greer & Davis 50).
It is borne in mind; the aspect of using seductive women to advertise about every product emphasizes the aspect that, sexy women is the consumer best option to wish for the product. In many cases, seductive women images are used to advertise men cologne and liquor among other products (Carpentier 67). With this in mind, Greene (45) raises a contentious issue that, men are naturally attracted by women body thus; using seductive woman image to make adverts is a powerful tool to increase awareness to men. In addition, seductive women advertising various products is everywhere in newspaper, magazines, billboard and Television among others. In facts, although some people assume not to fall into the advert, with no doubt has effects.
It is a well-documented fact; many men are often the target for advertisers in the sense that, they know many men are financially stable, and if the hound at them, they won’t persist to buy their products. In this regard, most advertisers portray seductive women in their products thus, attracting many consumers. Food, fashion, cigarette, cars, coffee and body lotion are few of the many products advertised via women and seduction in the media. Under this context, Daugherty (35) argue that, the Topshop spend roughly $600 million in a year in advertising. In reality, Topshop is the British retailer that has stores in over twenty countries in addition, online selling of its products. With no doubts; Topshop has effectively use women seduction images to convey the message on their women clothing men clothing along with different fashion accessories. Reports indicate that, as a result, their sales have increased imposing the importance of using such adverts in advertisements (Gormly 25 ).
Billboard impact of seduction in commercials has become a key approach in advertising. In facts, marketing experts argue that, billboard advertisements aim to catch an individual attention through making a quick and attractive impression to the reader (Napoli, Poore, & Boudville 23). This implies that, billboard adverts should be readable in a short time. With this regard, the use of seductive women in billboards is designed to catch attraction to the viewer. As a result, many viewers get obsessed to what they see on adverts to the extent many wish to buy products. With this regard, one can outline that, women seduction in commercial is a powerful tool that enhances attraction thus creating the demand for the good. For instance, seduction in the commercial is significant in advertising fashion, body lotion and clothing in that, it convey a message of how a product appeals.
4.0 Women in commercial in the 60’s 70’s 80’s and during our days plus.
Studies outline that, the sixties women in commercial mostly unveiled their body with mini-skirt (Lundstrom & Sciglimpaglia 10). In conjunction with this, tights were commonly used to give the body full liberty along with giving a natural effect that was appreciated in those times. The seventies experienced generalization of nudity through, which many commercials used seductive women in tights and panties. The use of woman’s image was shocking till 1971 whereby most advertisements consisted of at least half naked and almost naked bodies. Under this context, Kosta (45) argue that, one commercial in 1970 broadcasted a seductive lady in her bathroom who had undressed to show tights. Subsequently, some commercials used seductive women often in short skirts and bra, which many outlined its use to be an effective mean of advertising.
In eighties, most adverts reflected the woman image that portrayed her love affairs like that of a movie. Studies outline that, commercials used beautiful women as possible ( Blair 23). In other words, women in commercial were outline as active, self-assured, ambitious, self-assured, independent and sexy. This has not changed till now, where many adverts reflect the sexy aspect of a woman. Currently, seductive women are mostly used in commercials with an aim of attracting the viewers. With no doubts; this has become an effective tool of targeting many viewers. Despite its benefits; there are negative effects that women seduction in commercials has.
5.0 Effects of women seduction in commercials
According to Wilker & Abor (60), women seduction in commercials is vulnerable to portray a woman as a sexual object. In this regard, many advertisements have linked seduction with beauty to the extent, seductive women images are used to sell anything from food, clothing, and electronics to luxury cars among others. To some extent, this portrays women as sexual objects though presented as perfect look. Secondly, in facts, seductive women bodies attributes to the man desiring the fantasy woman in the advert, while women desire to appeal like the woman in the advert. When men lust for women in adverts; to some extent affects marriage life in the sense, some men may end up comparing their wives with women in adverts thus; high risk of breaking marriages. On the other hand, women become so infatuated with attraction to the extent many undergo serious illness. To some extent, it affects woman self-esteem to the point of assuming not to be beautiful enough to appeal to the society.
Typically, women seduction in commercials increases rape cases. In this regard, Cohan (327) argue that, seductive women images increases rape cases in the sense that, it increases sex desires, which as a result, may lead to rape cases. In conjunction with this, use of seductive images in commercials may increase prostitution cases in the sense of earning for the woman in men and women desiring to appeal like the image in the advert. With such desires, many end up indulging into sexual immorality (Morcillo 24).
6.0 What causes seductive commercials to be available?
There are various reasons that causes seductive commercial to be available. According to Kilbourne (10), many use seductive commercial to attract men in the sense that, men are attracted by seductive women. In other words, advertising copywriters uses seductive women to draw attention on their advertisements. It is a well-documented fact; the role of sexy women in advertising is to attract attention for both the man and woman. For instance, an advert advertising body lotion may opt to use a seductive woman for promotion, and as a result, the advert may be appealing to both men and women (Greene 45).
In most cases, seductive women are used to show the effectiveness of using the product advertised. For instance, many adverts advertising body lotion outline a seductive beautiful woman to outline the effects of using such products. In the article Neuromarketing where Brain science and marketing meet; many consumers are appealed by such adverts creating wishes of possessing such products to appeal like the advert image.
7.0 Conclusion
In facts, advertising is a key concept in life, which strongly influences consumer decision. With no doubt; advertisement aims at creating awareness of products along with its use in addition, creating wishes to possess the product. This implies that, advertisement has become the key role in attraction. With this in mind, many commercials effectively use seductive women as a powerful tool top convey the message of a new product to consumers. As discussed in the paper, seductive images in commercial have changed with time. For instance, in 70s most advertisements consisted of at least half naked and almost naked bodies while in the 20th century, many consist of beautiful and sexy women. It is a well-documented fact; seductive images increases rape cases, prostitution and divorce cases among others (Periwork 1). As discussed in the paper, many adverts use seductive women to draw attention on their advertisements. With this in mind, this paper has analyzed women and seduction in commercials, its effects and what causes such commercials to be available.
Work cited
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Women and seduction in media (commercials)
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