Guidance for the Case Study Assignment
https://www.bloomberg.com/news/2013-10-03/samsung-profit-beats-estimates-on-cheaper-galaxy-smartphones.html
Students will answer the following questions on Samsung Galaxy Smartphones:
NB: Students need to concentrate on Samsung Galaxy Smartphones and not Samsung Electronics Company Ltd as a whole
Questions
1. Identify the organisation�s strategic position?
2. How do the key external drivers of change affect the organisation?
3. How does the organisation add value to its strategic position?
4. How sustainable is the strategic position? (this is the conclusion of the analysis)
Hand In Date
A Wordprocessed report of 3,000 words (+/- 10% inclusive of appendices) is to be submitted via the module Turnitin link by:
February 9th 2014 on or before 23.59hrs
News & Web Links
The links below provide some starting points but students are expected to add their own detailed research to develop the analysis:
https://www.bbc.co.uk/news/business-24393850
https://www.samsung.com/uk/consumer/mobile-devices/smartphones/
https://www.economist.com/blogs/schumpeter/2012/08/apple-versus-samsung
Marking Criteria
(The marks for each criterion are to illustrate where the main effort should be spent and are not meant to be a strict marking scheme)
Presentation 10%
Analysis 60%
Structure 10%
Use of supporting evidence 10%
(news & academic references)
Style of writing 10%
Please remember that an assignment is not meant to DESCRIBE what you have found. Analysis means commenting on your findings and EXPLAINING what the evidence suggests about the companies.
General Guidance to students
Structure
? The introduction should be brief. It is not meant to provide a history of Samsung
? Use the first three questions in the assignment brief to structure the report findings
? The Conclusion needs to draw the analysis to a close and comment on the sustainability of Samsung�s strategic position. Remember you do not introduce new findings into the Conclusion
? If you include Appendices you must refer to them in the relevant section of the report findings
? References should clearly list all the material that has been referred to in the report and set out as follows:
Models/Content
? Remember to use the models in a �dynamic� way i.e. place relevant examples onto the models. Do not simply copy and paste �generic� examples from the lecture slides
? Words in the models are not included in the word limit. HOWEVER, the models lose their value if they are full of text. They should aid understanding not confuse the reader because too much has been stuffed into them
? Models should be included in the main body of the report. Only place them in the appendices if they are close to a full page
? You may well refer to points made in earlier parts of the report to show the connections in the analysis. However, do not try to force connections e.g. all points in the PEST and 5 Forces models do not need to be directly linked, they are looking at separate things, though examples in the PEST will inform drivers in the 5 forces,
? You will struggle to stay within the word limit so focus on the KEY DRIVERS in your analysis
? You will not be able to use all of the examples if you have done the level of reading required so �cherry pick� those that best illustrate the key drivers
? Facts and figures need to be supported with sources clearly referenced.
Presentation
? Be your own independent work and free from plagiarism by ensuring that work that is not your own is clearly referenced
? Use Harvard style citation and referencing using the Drop-in centre published guidelines
? Be written in appropriate academic style
? Be professionally presented
? Be word processed using font size 12 for the main text and 1.5 line spacing
? Have numbered pages
? Have been spell checked and proof-read
? Be anonymous and have your Student Enrolment number on every page
? Have a clearly labelled front page detailing the module code and title, title of the assignment, tutors name, your enrolment number and the date of submission
? Be submitted via the Turnitin link on the module Blackboard site.
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