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Have Your Way
Summary
Stating that the word “consumer” and “student” can be used interchangeably is simply misguiding and irrational as Simon Benlow puts it. This article reveals major differences between a consumer and a student each in his or her environment. So many times, the phrase “the consumer is always right” has been drummed in the years of employees when implying that the consumer should be treated as his/her satisfaction.
Benlow clearly proves that a consumer and a student are completely different. The consumer-buyer environment has molded customers to be passive. They are used to having ready made things, giving number instead of saying all the contents in a given fast food order, a fully furnished apartment, just to mention but a few. Customers are not used being inventive; instead, they pay for someone else to do all the work, which includes being guided on what to do or not to do.
On the other hand, a student pays to work. Benlow states that a student is expected to make the inventions, but not just read out what has been written in books. The student is expected to go beyond the norm and come up with something new. Passivity is not a student’s potion. A student is expected to read what they have read into use and not just in exam situations. Benlow further notes that when a student goes to school with the consumer mentality, the student is bound to lead a mediocre life in school. He/she might read textbooks aloud but not really ‘think outside the box’.
The article challenges the higher education to remove the consumerist notion in students and encourage the students to be who they are – students. It is a high time that there be set a boundary between a consumerist culture and a student culture. If this boundary is not put up, the students may get extremely confused and frustrated by college expectations.
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