Critical synthesis of the theory, practice and process of ideas generation and business start-up, and the critical evaluation of the market potential and success feasibility of new business ideas.
Evaluation and integration of contemporary issues within the entrepreneurship and small business field, critiquing assumptions, limitations and success factors about new business start-ups and how such variables influence business decision making.
Applications of primary and secondary business research, including the qualitative and quantitative analysis of accumulated data.
Diagnosing complex business planning environments, assessing risk and uncertainty, and developing a comprehensive business plan that presents a cogent rationale and a structured argument for the potential of the new business start-up.
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