Category: Essays

Assessing campaign
Can you see clearly the aims & objectives of the campaign – what is the campaign trying to convey?
Who are the target audience; how is the audience profiled, if at all?
Is the media appropriate for the campaign; how would you assess its suitability?
What about the message, what positioning strategy is at work here? Is the campaign exploiting emotional or rational side of the audience?
What about the message itself, does it engage and involve the audience? How well does it work in your judgement?
What data is being captured?
How can the campaign success be measured?

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Acknowledging the strong economic development that Angola is witnessing, the country is investing strongly in infrastructures and the reconstruction of the the country.
As the demand for real estate is booming in the country and raw materials are locally abundant(research: sand and soda ash) and unfortunately the lack of machinery and equipment. there is a need for end goods such a glass in the constructions industry in modern buildings, which has been having a very high demand thanks to its increasing popularity . From here stems the project of building the country’s first float glass plant.

Take into account that: – Angola has a desert (desert of Namibe)
– it is an underdeveloped country that often or so faces energy cuts (need for electric generators; bear in mind the energy fluctuation)
– all the machinery has to be imported (not available locally)
– corruption needs not to be taken into account

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1. Please include word count and insert the page numbers on your assignment.
2. Organise your assignment using headings and sub-headings.
3. Use footnotes to refer to your sources of information.
4. Provide a brief bibliography on a separate page at the end of your assignment.
Include reference to any textbooks, articles, loose-leaf services, internet sites used.
Do not include case references and legislation in the bibliography – these go in
the footnotes.
5. Please do not include an “executive summary” or “synopsis” in your assignment.

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Assignment Brief:
Based on the research which you conducted for the Marketing Research plan of CW1, you are asked to further investigate your chosen industry in order to (1) identify the main segments in this market, (2) to justify your choice of targeting one segment (other than “people aged over 55” from CW1), and (3) to design a marketing mix (product, price, place, and promotional activities) that helps you gain competitive advantage in the market place.

Theoretical Underpinnings:
Market Segmentation
Targeting and Positioning
Marketing Mix

– You shouldn’t write an essay, you must write a Business Report.

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1. Market overview and analysis
2. Industry Benchmark and operational analysis of the targets in the industry
3. Name min three comparative transactions that took place in the past 3 to 5 years
4. HR perspective – or how to integrate a target into a company like ADM, Bunge, Cargill or Dreyfus
5. Customer focus – how can the acquirer require the customer base of the acquisition targets

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Technology Innovations and Healthcare

To prepare for this Discussion, search the Internet for a technological innovation in healthcare (ex: Blue button; telemedicine; computing; video gaming in healthcare; robotic and computer-assisted surgeries; simulation devices, etc.). This innovation should be different than the mobile device you discussed in Week 3.

post a summary of the innovation. Be sure to include comprehensive responses to the following:
• What is the technological innovation and how is it used?

• Whom will it impact?

• How could it improve healthcare quality and delivery?

• How might the innovation evolve in the future?

Resources:
World Health Organization. (2011). mHealth: New horizons for health through mobile technologies. Retrieved from http://www.who.int/goe/publications/ehealth_series_vol3/en/

American Telemedicine Association. (May 2006.) Telemedicine, Telehealth, and Health Information Technology. Retrieved from http://www.americantelemed.org/docs/default-source/policy/telemedicine-telehealth-and-health-information-technology.pdf?sfvrsn=8

Health Information Technology. (n.d.). About Blue Button. Retrieved from http://www.healthit.gov/patients-families/blue-button/about-blue-button

Healthcare Informatics (2012, February, 28). Top Ten Tech Trends 2012: A Time of Exhilaration and Anxiety. Retrieved from http://www.healthcare-informatics.com/article/top-ten-tech-trends-2012-time-exhilaration-and-anxiety

U.S. Department of Health and Human Services. (n.d.). Telehealth. Retrieved from http://www.hrsa.gov/ruralhealth/about/telehealth/telehealth.html

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Your analysis will provide an estimate of the market potential and an evaluation of the strengths and weaknesses of competitive marketing efforts. Your analysis also will be used to determine the extent of adaptation of the company’s marketing mix necessary for successful market entry.

In conducting the ‘market audit and competitive market analysis’ for the company use the following guidelines as a check-list to help you identify the correct questions to ask in undertaking the task

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Your analysis will provide an estimate of the market potential and an evaluation of the strengths and weaknesses of competitive marketing efforts. Your analysis also will be used to determine the extent of adaptation of the company’s marketing mix necessary for successful market entry.

In conducting the ‘market audit and competitive market analysis’ for the company use the following guidelines as a check-list to help you identify the correct questions to ask in undertaking the task

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Soon after the U.S. invasion of Afghanistan in 2001, the Bush administration developed a plan for holding and interrogating captured prisoners. They were sent to a prison inside a U.S. naval base at Guantanamo Bay, on land leased from the government of Cuba. Since 2002, over 700 men have been detained at Gitmo. Most have been released without charges or turned over to other governments. In 2011, Congress specifically prohibited the expenditure of funds to transfer Gitmo prisoners to detention facilities in the continental United States, making it virtually impossible to try them in civilian courts. As of April 2012, 169 remained in detention at Gitmo (Sutton, 2012).

An assumption made by the Bush administration in selecting this location was that it was beyond the jurisdiction of U.S. courts. The administration wanted to avoid any judicial oversight of how it handled detainees, characterized as enemy combatants. A possible legal challenge to indefinite detention with no formal charges or judicial proceedings might arise from the habeas corpus provision of the Constitution.

Article I, Section 9 of the Constitution states, “The Privilege of the Writ of Habeas Corpus shall not be suspended, unless when in Cases of Rebellion or Invasion the public Safety may require it.” Under this provision, persons detained by the government are entitled to a judicial hearing to determine if there is any legal basis for their detention. Some legal commentators refer to the right of habeas corpus as the “great writ of liberty” because it is a prisoner’s ultimate recourse to an impartial judge who can review the possibility that he is being held illegally by the executive (e.g., the police or the military). In nations that do not honor habeas corpus, people simply disappear into prisons without ever having their day in court.

Several controversial Supreme Court cases have come out of Gitmo. One fundamental question that has been debated, but not clearly resolved, is to what extent the war on terror justifies the President’s indefinite detention of enemy combatants without the possibility of the minimal judicial review protected by habeas corpus? Another issue in the debate is to what extent Congress must clearly authorize the President to conduct extra-judicial detentions in order for them to be legal? In 2008, the Supreme Court’s decision in Boumediene v. Bush offered some answers to these questions. However, the deeply divided 5-4 Court and the likelihood of the protracted nature of the war on terror suggest that debate around these important questions will continue. Writing the Final Paper in this course will prepare you to participate intelligently as a citizen in this ongoing debate.

Write an essay about the right of habeas corpus in the context of the war on terror. Your essay should address the following subtopics:
Explain the historical evolution of habeas corpus, including its English and American traditions. The explanation of its evolution within the American tradition should include the general meaning of the right of habeas corpus in the U.S. Constitution and its relationship to the protection of other civil liberties.
Provide examples from U.S. history of the suspension of habeas corpus and their applicability to the present.
Analyze the relevance of habeas corpus to the contemporary U.S. situation during the war on terror, especially with respect to persons characterized by as enemy combatants or illegal combatants.
Explain the U.S. Supreme Court’s interpretation of the right of habeas corpus with respect to enemy combatants or illegal combatants (i.e., the views of the five justices making up the majority in Boumediene v. Bush as well as the views of the four dissenting justices).
Evaluate a minimum of four perspectives on this topic expressed by justices of the Supreme Court, leaders in other branches of government, and commentators in both the academic and popular media. Your evaluation should consider perspectives on the following topics as they relate to habeas corpus:
The role of the President as Commander-in-Chief.
The role of Congress in determining when habeas corpus can be suspended.
The role of the Supreme Court in protecting civil liberties, including the judicial philosophy which should guide the Court in this role, and
In your evaluation, you should also include your personal philosophy, values, or ideology about the balance between civil liberties and national security in the context of an unending war on terror.
Follow these requirements when writing the Final Paper:
The body of the paper (excluding the title page and reference page) must be at least 1,500 words long.
The paper must start with a short introductory paragraph which includes a clear thesis statement. The thesis statement must tell readers what the essay will demonstrate.
The paper must end with a short paragraph that states a conclusion. The conclusion and thesis must be consistent.
The paper must logically develop the thesis in a way that leads to the conclusion, and that development must be supported by facts, fully explained concepts and assertions, and persuasive reasoning.
The paper must address all subtopics outlined above. At least 20% of the essay must focus on subtopic five, listed above (your evaluation of perspectives on the topic).
Your paper must cite at least three academic articles (excluding the course textbook) and at least four other kinds of sources (e.g., Supreme Court opinions, magazine or newspaper articles, the course textbook, and reliable websites or videos).
Use your own words. While brief quotes from sources may be used, altogether the total amount of quoted text must be less than five percent of the body of your paper.
When you use someone else’s words, they must be enclosed in quotation marks followed by an APA in-text short citation (author, year, and page) to your source. The in-text citation must correspond to a full APA citation for the source on the reference page at the end of the essay.
When you express in your own words someone else’s ideas, arguments or facts, your statement must be followed by an APA in-text short citation (author, year, and page) to your source. The in-text citation must correspond to a full APA citation for the source in the reference page.
The form of the title page, the body pages, and the reference page must comply with APA style. Additionally, the title page must include the course number and name, the instructor’s name, and the date submitted.
The paper must use logical paragraph and sentence transitions, complete and clear sentences, and correct grammar, spelling, and punctuation.
For this paper you need to do research in peer-reviewed journals or other sources that are considered to have reliable information. In addition to your required course text, you need at least seven scholarly sources, three of which must be peer-reviewed journal articles from the Ashford Online Library.
Academic research papers must meet university level standards of quality. What constitutes quality, academic research?

Primary sources written by experts in the field of study
Secondary sources supported by research in primary sources
Credible sources (experts in the area of study)
Relevant research (materials are pertinent to the area of study)
Peer-reviewed journal articles (journal articles reviewed by recognized experts in the relevant field of study).
Educational and government websites (those ending with a web URL suffix of .edu or .gov) may be appropriate in some cases but should be evaluated carefully.
Please visit the Academic Research section on your course homepage (accessible through the Student Responsibilities and Policies tab on the left navigation toolbar) to review what types of materials are not acceptable for academic, university level research.

The paper must be at least 1,500 words in length and formatted according to APA style. Cite your sources within the text of your paper and on the reference page

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Application: Trust and Power

It probably comes as no surprise that two other important but distinct factors in conflict and conflict resolution are trust and power. You will consider them both in this Application Assignment. Trust is defined differently, depending on the theory or discipline defining it, or on the people involved in any particular conflict. Chapter 5 in your textbook adopts this definition: Trust is “an individual’s belief in, and willingness to act on the basis of, the works, actions, and decisions of another” (McAllister, 1995, p. 25; Lewicki, McAllister, and Bies, 1998, p. 440). It identifies three elements that contribute to level of trust, including individual dispositions, situational contexts, and relationship elements. The focus of the chapter is on the relationship aspect of trust.

Power, as is pointed out in the text, is directly or indirectly inherent in all conflict, in a variety of ways. The author adopts a view that power is “the ability to make things happen” (Follet [1924] (1973); Coleman, 214, p. 139) and presents a number of distinctions to help emphasize and promote that view. He also discusses personal and environmental components of power that interact to affect your behavior, actions, and orientations related to power. It should be noted that power always is in play when there is a disparity of it in a conflict situation. Even when a third party conducts a fair, impartial process that treats the parties equally, the power realities outside of the mediation room remain in effect and, consequently, impact the dynamics of the process. Thus, a party with greater power often has alternatives to reaching an agreement outside of the mediation process, making compromise and a move toward agreement less likely.

References

•McAllister, D. J. (1995). Affect and cognition-based trust as foundations for interpersonal cooperation in organizations. Academy of Management Journal, 38, 24-59.
•Lewicki, R. J., McAllister, D. J., & Bies, R. J. (1998). Trust and distrust: New relationships and realities. Academy of Management Review, 23, 438-458.
•Follett, M.P. (1973). Power. In E. M. Fox & L. Urwick (Eds.), Dynamic administration: The collected papers of Mary Parker Follett. London: Pitman, 1973.
•Coleman, P. (2014) Power and Conflict : Coleman, P., Deutsch, M., & Marcus, E. (2014). The handbook of conflict resolution: Theory and practice (3rd ed.). San Francisco, CA : Jossey-Bass..
To prepare for this assignment:

•Review Chapter 5, “Trust, Trust Development, and Trust Repair” (pp. 104-113 and 115-129), in the course text, The Handbook of Conflict Resolution, paying particular attention to the conceptualization of trust and what role it can play in conflict and conflict resolution.
•Bring to mind your Final Project conflict and think about what kind of trust might come into play in your conflict and how it might do so. Consider to what extent trust exists between or among the parties in your conflict and what you might do to build trust or capitalize on that
•Review Chapter 6, “Power and Conflict” (pp. 137-151 only), in the course text, The Handbook of Conflict Resolution, focusing on the discussion of power and its distinctions and components.
•Think about your Final Project conflict in light of the discussion about power and its distinctions and components. Consider how power is expressed in the conflict, and how each of the topics relates to your specific situation, parties, and issues.
The assignment: (2-3 pages)

•Briefly describe your Final Project conflict, its central issues, and the parties involved.
***final is attached
•Explain how trust, and what kind of trust, might or does come into play in your conflict and/or its resolution.
•Explain what you might do to build trust and/or capitalize on trust that exists in your situation and with the parties in your conflict.
•Explain how power might come into play, or is in play, in your conflict or its resolution. Reference the discussion and distinctions of power presented in your text. Be specific and provide examples to illustrate your points.
•Describe one personal and one environmental factor”that affect your behavior and responses to power”that are most relevant to your conflict, and explain why.

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