Category: Essays

Your job is not to evaluate credentials, only presentation skills. Do not evaluate the presentation as an online presentation; instead, use your imagination to evaluate it as if you are an audience member in the live presentation.

1. ?Wells Fargo CEO: What I?ve Learned Since Business School? Stanford University (Time: 54 minutes, 2 seconds) www.youtube.com/watch?v=XTh4ELp2VDc
Discuss the following areas ,where possible.

a) Basic details: Name of speaker, title of speech, purpose of the speech in the first paragraph.

b) Audience analysis: Details on the audience for the speech, such as size, demographics, psychographics, if apparent. How did the speaker deliberately shape the message to appeal to the needs and interests of the audience? How could the speaker have improved his/her appeal to the audience?

c) Environment: Many factors affect the speaker?s ability to connect effectively with the audience. Consider such issues as room set-up, the introduction of the speaker, the sound system, the use of technology, and the procedure for asking questions. Which aspects worked well? Which aspects could have been improved?

d) Content analysis: Consider whether the topic was well developed and well organized and draw a conclusion based on your knowledge of the issue the speaker discussed. What areas, if any, should have received more attention? What areas could the speaker have spent less time on? Why?

e) Delivery: Consider such areas as professional dress, gestures, use of space, eye contact, use of appropriate language and other strengths or weaknesses.

Follow the direct organizational style.
? Introduction: Succinctly state the purpose of the memo, follow the advice in letter ?a? above, and indicate the basic speech topic. Describe the speech setting (Podium? Microphone? Flowers? Water? Other people on the dais?)
? Body: Arrange the information so that it flows easily from one section to another. Use SUBHEADINGS that make it easy to skim. Use bulleted or numbered lists when it makes sense to do so.
? Conclusion: Summarize by restating your main points, and end on an original, thoughtful note.

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You are the newly appointed department manager. Your department has not been performing well, and you have been investigating why. You soon realize that the firm has had no formal performance appraisal system. Supervisors that need to do a better job have not been receiving any kind of formal feedback.
To correct this situation, you will begin by creating a performance grading form that will be used to assess the front-line supervisor’s performance. Create a form that includes areas the supervisors should be graded on and the relative weight or importance assigned to each category. For example, should 30% of the weight be assigned to communication skills versus 20% for coaching skills?
You want to make sure that the grading form reflects what you feel are the indicators of a good front-line supervisor’s performance.
Create the form including the relative weights of each category and the grading scale to use (for example, for grading criteria you could use 1?9; low, mid, or high; or poor, mediocre, average, or excellent). Justify why you chose those criteria and why you assigned particular weights.

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Evaluation of the Health Education Program; Acting as a Resource

For this assignment, you will prepare a PowerPoint presentation with a voice-over narrative. You need access to a microphone for this assignment. This may take more time than previous assignments, so plan ahead. Before you begin, read the Expectations listed below.

Throughout the session you have been developing a proposal for a health education program. Your supervisor is impressed by your progress so far. She would like you to present your program plan to the Commmunity Health Foundation’s Board of Directors. Unfortunately, not all of the Board members will be at the next meeting. Therefore, you are being asked to prepare a voice-over narrative with your slides. That way, the missing members will be able to see and hear the same presentation as those who attended the meeting.

Tell the Board why the Commmunity Health Foundation should fund your proposed program. In real life, you would specify how much money is being requested. For this assignment, that’s not required.

Your 5 – 6 minute presentation should include a description of the health issue, why it is a problem in your area, what you propose to do about it, and who your potential partners will be (i.e. community groups, other organizations, etc.).

Throughout the presentation, explain your role as a health educator (going through each of the 7 Areas of Responsibility for Health Educators). Think about who your audience is and what the purpose of your presentation is.

Time yourself so you are sure the presentation is at least 5 minutes but no more than 6 minutes long. That’s the time slot you have been assigned at the meeting. The Board (and I) will cut off the presentation after 6 minutes. The Board will hear several presentations and will then decide which programs to fund. Competition is stiff and money is limited, so do your best to impress them!

ASSIGNMENT EXPECTATIONS

Your PowerPoint presentation must include an oral narrative. Review the instructions available at Trident’s support website how to add Audio files in Power Point. It provides guidance so you are sure that the audio file is linked to your slides when you submit your work.

The BSHS Oral Communication Rubric linked below will be used to assess the quality of your presentation and assign a grade for this assignment. Please review it carefully before you begin this assignment. Your presentation will be graded on the following attributes: organization, content, adaptation to audience, and delivery. The point value for each attribute and what you must do in order to earn the maximum possible points on this assignment can be found in the rubric.

The purpose of using the rubric is to assist you in strengthening your presentation/oral communication skills. As you know, this is a skill set that’s essential for a successful career. If you have any questions regarding the expectations as outlined in the rubric, please don’t hesitate to ask me. I want you to do well on this assignment.

The BSHS Oral Communication Rubric has been developed to measure student success in meeting the expectations related to oral communications. Review it carefully before beginning this assignment. Focus on the column to the far right, labeled "Strong". Once you complete the assignment, review the rubric again to make sure you have met the criteria for a Strong presentation.

In order to earn full credit:

You will be assessed on your ability to communicate your points from the perspective of a health educator.

In addition to the criteria on the BSHS Oral Communication Rubric, you will be evaluated on the following factors:

References – citations are used
Precision – you follow all instructions and you answer each part of the assignment.
Breadth – you show broad knowledge of the module’s topic.
Depth – you go into detail to show more critical thought about the specific assignment.
Clarity – the extent to which you elaborate and include discussion or examples as asked.
Application – the extent to which you apply the information to a real-life situation related to the assignment, as appropriate. Recommended Readings

Centers for Disease Control and Prevention. (1999, September 17). Framework for Program Evaluation in Public Health. Morbidity and Mortality Weekly. Retrieved from http://www.cdc.gov/mmwr/PDF/rr/rr4811.pdf

Community Toolbox. (2010). The Community Toolbox. Retrieved from http://ctb.ku.edu/en/ (NOTE: This is a comprehensive resource that will help with every aspect of health education program development– once you have accessed this page, click on the "Table of Contents" link to help you find what you are looking for).

Powell, K., Edelson, V., O’Leary, J., Christianson, C., & Henrich, V. (2011). Focus Group Evaluation of Customized Family Health History Education Materials in A North Carolina Community. American Journal of Health Education, 42(3), 161-170.

Weiler, R.W., Pigg, R. M. (2004). The School Health Portfolio System: A New Tool for Planning and Evaluating Coordinated School Health Programs. The Journal of School Health, 74(9), 359. Retrieved from Proquest.

University of Colorado. (2003-2007). Coalition Building. Retrieved from http://www.beyondintractability.org/essay/coalition_building/

University of Colorado. (1999-2007). The Conflict Resolution Information Source. Retrieved from http://www.crinfo.org/

References

[NOTE: These are not required readings; instead, they are texts that were used in the development of the background material for this module].

National Commission for Health Education Credentialing, Inc. (2010). The health education specialist: A companion guide for professional excellence. (6th ed.). Allentown, PA: The National Commission for Health Education Credentialing, Inc.
Explore the role of health educator as administrator of health education programs
Describe how you will serve as a resource person in health education
Demonstrate effective communication skills.

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For your module 4 SLP, you will prepare a 2 – 3 page paper in which you:

1. Make a table that shows the evaluation plan for your health education/health promotion program. Make sure you address your goal, and the 2 learning objectives and 2 behavioral objectives you developed in SLP3. If I gave you feedback about them, use the new and improved versions.

Remember that all objectives might not have all types of evaluation questions. Be sure to review information about goals, objectives, and the types of evaluation that relate to goals and objectives before you develop your plan. It will be obvious if you do not!

Here’s an example of one way to format your table. Add rows for each of the 2 learning objectives and 2 behavioral objectives you developed in SLP3.

Formative
Impact
Summative

Goal

Objective 1

Evaluation Question

What will you measure? (what data will you collect)

How will measure it? (how will you collect the data)

Who will help you? (if applicable)

How will you use the findings?

2. Write a summary of how your evaluation findings will be used. For example, you might want to consider these questions:

– What will you do with what you have learned from your health education program’s evaluation?

– Will your findings be applicable to current research on the health problem that you have identified?

– Will your program be used to evaluate shifts in health status?

– Will your results be used to design and implement other health education programs, perhaps for members of a different group?

3. Discuss how what you learned from this assignment will affect your practice as a health educator. Be specific.

ASSIGNMENT EXPECTATIONS

Writing

Use this rubric to see how I will evaluate your writing. We’re nearly finished with the course. You should be writing like a pro by now! BSHS Writing Rubric

Format

Remember that all of your work should be prepared using appropriate format.

Scholarly Content

Your SLP and your case assignments are considered scholarly works. Your final work should include a MINIMUM of 10 peer reviewed (scholarly) sources. This does not mean that you must place 10 peer reviewed sources in each module of your SLP. I anticipate that the nature of the questions which must be answered in this project will result in the accumulation of more than 10 references, but 10 is the minimum number. This means by the end of module 5, you should be able to go back and count AT A MINIMUM a total of 10 scholarly-peer reviewed publications in all of your submitted papers.

In Module 5, you will be required to submit a list of the sources used throughout the session, so keep all of your papers.

Appropriate Headings and Paper Flow
Remember that you are preparing a formal academic paper. Your paper should make use of appropriate headings and subheadings. You should not cut & paste the questions posed and answer them like a “Question and Answer” session. Your finished paper should read like an academic paper.

In order to earn full credit:

You will be assessed on your ability to explain your understanding of the module materials from the perspective of a health educator.

Please write your paper in your own words. That is the only way I can evaluate your level of understanding.

In order to earn full credit, you must clearly show that you have read the module homepage and ALL required background materials.

You are welcome to do research in addition to — but not instead of — the required readings.

Your papers will be evaluated on the following factors:

References – citations are used within the body of the paper any time you state a fact or idea that is not common knowledge and a reference list is included at the end of the paper.
Precision – you follow all instructions and you answer each part of the assignment.
Breadth – you show broad knowledge of the module’s topic.
Depth – you go into detail to show more critical thought about the specific assignment.
Clarity – the extent to which you elaborate and include discussion or examples as asked.
Application – the extent to which you apply the information to a real-life situation related to the assignment, if asked.
Note: Wikipedia is not an acceptable source of information. Use credible, professional, and scholarly sources.Recommended Readings

Centers for Disease Control and Prevention. (1999, September 17). Framework for Program Evaluation in Public Health. Morbidity and Mortality Weekly. Retrieved from http://www.cdc.gov/mmwr/PDF/rr/rr4811.pdf

Community Toolbox. (2010). The Community Toolbox. Retrieved from http://ctb.ku.edu/en/ (NOTE: This is a comprehensive resource that will help with every aspect of health education program development– once you have accessed this page, click on the "Table of Contents" link to help you find what you are looking for).

Powell, K., Edelson, V., O’Leary, J., Christianson, C., & Henrich, V. (2011). Focus Group Evaluation of Customized Family Health History Education Materials in A North Carolina Community. American Journal of Health Education, 42(3), 161-170.

Weiler, R.W., Pigg, R. M. (2004). The School Health Portfolio System: A New Tool for Planning and Evaluating Coordinated School Health Programs. The Journal of School Health, 74(9), 359. Retrieved from Proquest.

University of Colorado. (2003-2007). Coalition Building. Retrieved from http://www.beyondintractability.org/essay/coalition_building/

University of Colorado. (1999-2007). The Conflict Resolution Information Source. Retrieved from http://www.crinfo.org/

References

[NOTE: These are not required readings; instead, they are texts that were used in the development of the background material for this module].

National Commission for Health Education Credentialing, Inc. (2010). The health education specialist: A companion guide for professional excellence. (6th ed.). Allentown, PA: The National Commission for Health Education Credentialing, Inc.

Develop an evaluation plan that encompasses formative, impact, and summative evaluation
Develop a plan for program revisions considering formative and summative evaluation findings

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The case study should answer the following questions (each question should be separated by a paragraph– see attachment for an example of how the paper should be answered):
________________________________________
Question 1:) How would you describe the personal leadership style of Dick Costolo? Question 2:) What are Costolo’s sources of power?
Question 3): What behaviors does Costolo appear to engage in? 4.).Do you think Costolo is a transformational leader? If so, in what ways has he been a transformational leader? If not, why not?
_______________________________________
Answer the topical questions thoroughly and completely. Your responses should be between 2-3 pages, double-spaced. Develop your responses comprehensively and ensure that your answers are well constructed. Cite the textbook, as required, to augment and support your responses. Use APA or MLA writing styles to format your in-text parenthetical citations. Ensure that your in-text parenthetical citations are formatted properly to either APA or MLA. Provide a list of your sources at the end of your document ? References (APA) or Works Cited (MLA). The textbook must be used as a reference: The textbook is called Contemporary Management 8th edition Gareth R. Jones, Jennifer M. George

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a brief summary and critique of (HOTEL GUESTS PREFERENCES FOR GREEN GUEST ROOM ATTRIBUTES.) (MILLAR and BALOGLU ,2011). first—provide a concise summary of what it is about/ finding (in one paragraph) make sure give enough facts that the reader can understand.do not rewrite the whole article. this should include the purpose of the study ,key points from the literature review,method ,results, implication. second—-followed by your critique one or two paragraph .include what your critical thoughts ,what has learned, what are the implications for our industry, any limitations you noticed or anything improved to make sure the study better.

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Advertising to the Consumer
Get a copy of any magazine and find an advertisement for health products. Select one ad. In your opening paragraphs identify the source and the date it was published. Then describe the product.
Proceed to answer the following questions:
To whom is the advertisement directed (who are the intended readers)?
How did they try to catch the reader’s attention?
Are scientific or pseudo-scientific terms used?
Are "weasel words" or disclaimers used?
If the product is purchased, is a "free" item included?
Is there a money-back guarantee?
Is there a cultural or religious association with the product?
Is any scientific proof of safety or effectiveness cited?

In your concluding paragraphs include the following:

Assume you are a health communications expert. How would you rate the effectiveness of the advertisement?

As someone pursuing academic preparation in the health science field, do you have any concerns about the advertisements?

ASSIGNMENT EXPECTATIONS: Please read before completing assignments.

Assignment should be approximately 3 pages in length (double-spaced).
Please use major sections corresponding to the major points of the assignment, and where appropriate use sub-sections (with headings).
Remember to write in a Scientific manner (try to avoid using the first person except when describing a relevant personal experience).
Quoted material should not exceed 10% of the total paper (since the focus of these assignments is on independent thinking and critical analysis). Use your own words and build on the ideas of others.
When material is copied verbatim from external sources, it MUST be properly cited. This means that material copied verbatim must be enclosed in quotes and the reference should be cited either within the text or with a footnote.
Use of peer-reviewed articles is strongly recommended. Websites as references should be minimal.
The following items will be assessed in particular:

1. PRECISION: Each of the questions of the assignment is specifically addressed in the paper.

2. CLARITY: The paper reads clearly (i.e., it is not confusing) and is well-structured.

3. BREADTH: The paper presents appropriate breadth covering the questions of the assignment.

4. DEPTH: The paper presents points that lead to a deeper understanding of the matters and/or issues being discussed and integrates several points into coherent conclusions.

5. CRITICAL THINKING: You set aside your own personal biases and instead approach the subject matter using available scholarly evidence. You consider the strengths and weaknesses of competing arguments/perspectives on this topic. Having read these scholarly sources, you make a judgement as to the merit of the arguments presented therein.

Keep in mind that "A" papers are truly exceptional works that go beyond simply answering the questions.
Module 4 Resources

Detwiler, J. (2009). Most Dangerous Health Scams. Retrieved July 1, 2012 from http://www.forbes.com/2009/01/03/dangerous-health-scams-forbeslife-cx_jd_0105health.html

Harvard School of Public Health (2010). Assessing and Developing Health Materials. Retrieved July 1, 2012 from http://www.hsph.harvard.edu/healthliteracy/practice/innovative-actions/index.html
Explore the range of sales and marketing approaches used to push unproven remedies.
Explain how fraudulent practitioners use the technique of misdirection when dealing with critical comments.
Discuss why consumers should (or should not) get their health information from the popular media.

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This assignment is a Reaction Paper. While it does not mandate the indepth analyses of a research paper, it does require for you to find additional resources to compliment materials found in the textbook.

Attached you will find the 1 page document that details the requirement of the reaction/research paper. The work can be submitted in the assignment link provided to you in the "assignment tab".

This is no more than a three to four page paper. The intent is for you demonstrate an understanding, mastery, of how the field of psychology has gotten to this current place, 2014. The paper should be a thought-proviking exercise.

An Introduction to the History of Psychology seventh edition by b.r. Hergenhahn and tracy b. Henley, ISBN:978-1-133-95809,

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This is just simple coursework go through every week, plz read the all the article carefully, then answer the questions with some personal comments, writing about 200 words each coursework. This order including week 4, week 5 and week 6 coursework. Also those coursework do not need reference, just read those article carefully.

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Our goal is to begin creating a marketing plan for your product.
The first step is to determine who we are targeting. There is no one product for everyone. This is why brands exist is to be able to target the specific needs and emotions of each target group.
Steps:
1) Segment your market. Tell me who is your primary target audience (1-2 paragraphs) – think about who has the problem that your product solves and is most motivated to buy your product to solve it. Define them in terms of need (the problem that they’re facing) and then tell me their demographics (age, gender, income, career, location, family, etc) and psychographics (personality, values, aspirations, goals, etc).
2) What is your key benefit you want to communicate to your customer? What information is most important that this customer group understands?
3) What marketing channel will be best for targeting you customer group with your message (print ad, TV ad, web ad, social media, etc)? Be specific about where your ad would show. For example, if you say TV ad, tell me what shows and TV channels it would play on. Explain your reasoning for the placement of your ad.
4) Create either a print ad or a web ad. You do not need to be an artist. Keep it simple. You can use any software of your choosing or hand draw. Powerpoint is often easiest to work with for most students. The key thing is to communicate your key benefit to your customer. Size guidelines are attached. Include your advertisement in your submission.

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