Name:
Course:
Instructor:
Date:
Fast food franchises
Introduction
It is a well-documented fact; McDonald is the World’s largest food restaurant chain in over 110 countries and 32,000 locations globally. In facts, McDonald continues to be the premier franchising company globally in the sense that, over 75% of restaurants worldwide are owned and operated by franchisees. With no doubt; McDonald continues to perform well through increasing sales and expanding aggressively. Under this context, studies outline that, the company experienced a dramatic increase of sales as a result, of renovating stores and expanding menu options internationally (Frisch 33). In the United State, McDonald sales has increased for the past years, and ever performing well in attracting their consumers. Subsequently, McDonald international operations outline a massive profit growth particularly in emerging markets such as India, China and Latin America among others. These facts outline a massive growth of McDonald that has been attributed by a number of facts such as a strong management team, effective advertising strategies, ritual aspects of having meals and menu items among others. In this regard, this paper seeks to discuss McDonald in terms of architecture, advertising, menu items and the ritual aspects of having a meal. In addition, the paper will discuss briefly the predictability and familiarity of the experience part of their success.
McDonald architecture
In essence, the McDonald restaurant architecture is remarkable. Mostly, the building is dominated by golden arches in both sides of the building, which from a distance appeal like steel arch bridge construction over the turnpike along with chain symbols. One may notice that, the McDonald architecture is classic double-sloped roof with the opening chains having a sleeker looks. It is obvious that, many McDonald restaurants have adopted similar styles in architecture in the sense that, mostly they are dominated in golden arches on the building both sides with chain symbols. Under this context, one can outline that, the McDonald Restaurant buildings are examples of mimetic or programmatic in architecture. The buildings shape describes the content of the building, which automatically attracts many visitors. In essence, the weird design of McDonald restaurants describes the topsy-turvy activities which take place. With documentation provided by architects, McDonald buildings are typically drawn in attractive colors defining the structure along with its operation. Buildings are environment friendly thus, inspiring many clients to visit the restaurants (Frisch 59).
Advertising strategies
For many years, the McDonald has generated an increase in sales and profit. Under this context, experts argue that, the company has a purpose to keep up with the rapid change in preference, consumer taste and demographics. With this in mind, the company has focused on increasing its sales, and to achieve so, has remolded many restaurants globally. Although McDonald is the World’s largest food restaurant in terms of revenues and restaurants chain; the company faces competition from other fast food chains in the market. With this in mind, McDonald Company has maintained an extensive advertising campaign through the use of media, signage, billboards, sporting events and making orange drink coolers with the company logo. Under this context, the company makes orange drinks to attract people to buy their products. In essence, the main objective of McDonald advertising is to create awareness for their products to consumers through creating an urge for consumers to wish for the products advertised. In reality, print and television advertisement are the major marketing medium for McDonald Company. With no doubt; the company understands the fact that; print and television advertisement is a powerful tool in targeting a wide range of consumers globally. In facts, McDonald strategy of marketing has attributed many customers ultimately knowing the company products thus striking many to visit restaurants.
Menu items and the ritual aspects of having a meal
McDonald restaurants have adopted style for running their menu, which attract many to visit frequently. In this regard, d salads introduction along with public nutrition are examples of McDonald efforts of adapting the changing trends in the market. Recently, the company has changed the sable unchanging menu to which is trendy and innovative following products like premium coffee and snack wrap. In conjunction with this, there are ventures in drinks such as such as strawberry banana, which as a result, has provided new turning point of competing with other small competitors. In order to deliver services effectively, the company has made commitments to improve their menu as a way of enhancing customer satisfaction thus, giving customers reasons to visit again.
With this in mind, new items on the menu enhance consumer taste through developing special menu such as vegetarian selection that suit Indian, African dishes that suit majority and happy meals. McDonald innovate menu occasionally to change the preference and tastes of its clients. In fact, the recent example is chicken Maharaja Mac. The ritual aspect of having meal in McDonald attracts many customers to keep on visiting. In essence, chairs and dining are arranged in such a way that, they can accommodate evening meals most common in family rituals. Ideally, McDonald Company value entertainment thus, enhancing that their customers are watching TV as they enjoy meals along with music.
In conclusion, Frisch (44) argues that, the predictability and familiarity of the experience part of their success is attributed by having a strong management team that ensures every progress in the company. As discussed in the paper; having strong marketing strategies create awareness of the company products and services thus, creating an urge for many to visit frequently. In conjunction with this, McDonald employees are trained occasionally on customer loyalty, hard work and time management among others thus enhancing the company success. With this regard, this paper seeks to discuss McDonald in terms of architecture, advertising, menu items and the ritual aspects of having a meal. In addition, the paper will discuss briefly the predictability and familiarity of the experience part of their success.
Work cited
Frisch, Carlienne. Careers in starting and building franchises. New York: The Rosen Publishing Group, 1999. Print
Use the order calculator below and get started! Contact our live support team for any assistance or inquiry.
[order_calculator]