Utilizing articles you may find in the popular media or information from industry emails you may sign-up for, write a one-page paper utilizing terms from the text to discuss customer satisfaction results, trends, or innovations, and how they could be use to affect service management strategy and/or tactics. The first paper will focus on customer satisfaction at restaurants and the second paper will focus on hotels. Papers will be graded based on the rubric below.
Please remember, you are analyzing describing how effective the results, trends, or innovations, will be in impacting the strategy/tactics to improve customer satisfaction. For example: What are the implications? Will they be successful? If yes/no, what will make it successful/unsuccessful? How will they measure the outcomes, etc.
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