Female Gender Images in Advertising
Name
Institution
Throughout ages, female images have been used to advertise many products from food, cars and body lotion among others. With no doubt; magazines are full of female images portraying perfect marriage, rewarding career and great sex. In this regard, the standard of beauty has been imposed in women because; women body images tend to attract both men and some female. This implies that, female media images are so much convicting that, they drive people to love the product. While looking at pros and cons of female images advertising; Napoli, Murgolo-Poore and Boudville (2003) argue that, female images advertising enhance industry growth while on the other hand, to some extent, beauty is promoted with thinness as the core criterion of beauty. With this in mind, many teenagers that believe they are overweight have gone on diet to loose weight to confirm on the media definition of true beauty. With this regard, this paper seeks to discuss females’ gender images in advertising based on Napoli, Murgolo-Poore and Boudville (2003).
The Pro’s/ Strengths
In the article female gender images in adolescent magazine advertising 2003, Napoli, Murgolo-Poore and Boudville are on view that, the use of female images in adolescents’ magazine advertising to some extent has benefits. First, use of female images in magazines is prevalent in the sense that, women are still linked with beauty and younger than men. The physical attractiveness of women as perceived as smarter and seductive thus, having a positive influence on the women beauty dominance in the society. Secondly, female images in advertising have a positive influence in commercials industry in the sense, they create an urge to have the advertised products. This implies that, women bodies are essential in attracting many consumers on the actual purchase thus, reinforcing power in advertising. Thirdly, in some ways, the issue of female images advertising is paramount important in creating the ideal thing of how a woman should appeal. Under this context, diversities that appeal in adverts in terms of social class, education and role in the society if used in the right aspect may enhance a positive ideal on woman position in society.
Cons/ Weaknesses
With no doubt; advertising through female images in adolescent magazine advertising have various side effects. As argued by Napoli, Murgolo-Poore and Boudville (2003), most advertisers have been accused of imposing inadequacy on women. It has been assumed that, many adolescents or adults that encounter female images in magazine adverts, have had a sense of inadequacy in attractiveness to the extent, many ends up believing they are not appealing compared to the media-driven images of attractiveness. With this in mind, there have been cases of insecurities and mood disturbances among women when viewing media images defining the societal bias of attractiveness. It is a documented fact; many women have ended up feeling less attractive to the extent of buying the advertised products to appeal like the image advertised. Subsequently, many women have been reported to suffer from depression in the development of unhealthy eating habits, skipping meals, fasting and excessive exercise in the name of weight control to attain beauty in thinness. As a result, many have suffered health consequences due to eating disorders thus, creating mood disturbance altogether. Still, women magazines have promoted weight loss to the extent, of giving messages on how to change a woman appearance by cosmetic surgery. With this fact, many teenagers seem to buck the call from media for beauty thus creating a red flag to the society on the ideal nature of beauty. As discussed in the article female gender images in adolescent magazine advertising, most of the female images portrayed in Australian magazines are represented in one ethnic group, which in reality, affects migrants. In facts, Napoli, Murgolo-Poore and Boudville (2003) argue that, approximately 27% of inhabitants living in Australia have at least one overseas-born parent thus, imposing effects that magazine adverts impose while advertising in one ethnic group. In reality, it may reinforce racism amongst readers. In addition media fails in creating a society that does not accept all people regardless of gender, race, body shape and weight. The aspect is frustrating for lack instilling sense of worth thus, having an impact on self-identity.
Why support authors assumption?
Based on my perceptive, Napoli, Murgolo-Poore and Boudville have effectively analyzed the concept of female images as portrayed in adolescents’ magazine. Based on their assumption, adolescents’ magazines are full of female bodies’ images. Even though many advertisers do it for commercial purposes; there are various side effects that emerge. To some extent, female bodies has been portrayed like a sex object in that, there are seductive pictures of women images everywhere used in advertising products. As a result, this has caused many to view women as sex objects to the extent many rape cases have emerged.
Insecurity among adolescents has been a concern as a result of viewing magazine adverts. Many have ended up deceived on matters of ideal beauty, which as a result, causing many to conform on what media calls ideal beauty. With these facts, I conquer with Napoli, Murgolo-Poore and Boudville arguments on how female images have had negative consequences among adolescents.
Roles that can be acquired during early and middle adulthood and how these roles have changed through the past generations
According to Lewis (2009). There are various roles that can be acquired during early and middle adulthood. These include eating a balance diet, Romantic relationship, and having a sense of identity. Parents play a fundamental role in bringing up their children. During early and middle adulthood, parents can initiate a healthy lifestyle to their children by imposing the need for eating a balance diet. Nevertheless, things have changed in that, parents no longer initiate a health living lifestyle to their children, and as a result, many end up influenced by media in their definition of the type of food to eat to attain the ideal beauty. In addition, there are may be a strong foundation of sense of identity that enhances living a purposed life. Subsequently, in the past, household chores were assumed to be women responsibilities while paying of bills was believed to be the man’ responsibility. With no doubt; things have changed in couples’s relationship in that; men are no longer responsible of everything. Women are out in the workforce in addition, taking care of some bills while men helping out in household chores.
In addition, in past years, women were so much categorized with certain careers. Women were outline as the weaker sex thus, being assumed to perform poor in various careers such as engineering. However, things have changed to the extent; women have performed better in careers that were sidelined for men.
The psychological adjustments made during early and middle adulthood to adapt to aging and changes in life style and how this affect development
According to Media Awareness Network (2010), middle age adults are usually at their disposal lifestyles, which if done effectively can mitigate or slow the inventible signs of aging. Factors such as nutrition, weight, alcohol consumption are some of the factors, which influence aging and disease. In conclusion, in early adulthood, there are adjustments for both women and men in sexual expression in the sense that, there is a strong urge for sexual activities.
References
Lewis, J. (2009). Impact of television on the perception of body image by male children. Wellington: Library and Archives Canada Bibliothèque et Archives Canada
Media Awareness Network. (2010). Beauty and Body Image in the Media:
http://www.media- awareness.ca/english/issues/stereotyping/women_and_girls/women_beauty.cfm
Napoli, J., Murgolo-Poore, M.,& Boudville, I. (2003). Female Gender Images in Adolescent Magazine Advertising. Australasian Marketing Journal 11 (1) 60-68
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