HIA

This week you will be starting work on your Final Project for this module. The purpose of the Final Project is to apply the concepts and techniques of the module to the analysis of real-world situations or problems. Students are expected to use diverse sources of information and to carry out an original analysis rather than summarise or rehash existing work. Students are encouraged to use situations and data from their own experience where possible.
Your task for Week 5 is to prepare and hand in a proposal including the nature of the project, the sources of information you plan to use, and the most important concepts and techniques to be applied. You will receive feedback on the proposal from the Instructor in Week 6, which will give you time to make adjustments.
For this project, you will research the international business activities conducted in one specific emerging market by a well-known multinational company or a multinational organisation you know well. Multinational enterprises are often present in many international markets, so you should limit yourself to looking at the organisation’s activities in one target country or regional market, such as: (a) one of the BRIC countries—Brazil, Russia, India, and China—which are large enough on their own to be discussed in some depth, or (b) an emerging market region, e.g., South America, Central America and the Caribbean, Eastern Europe excluding Russia, Southeast Asia, or sub-Saharan Africa (or a sub grouping such as West Africa).
Your task is:
1. To assess the progress made by the organisation in establishing itself in the market from first planning its entry strategy until now.
2. To analyse the environment of the emerging market concerned, with reference, for example, to any cultural, political, or legal features that the organisation needed to take into special account.
3. To evaluate the organisation’s strategies: first for international entry, then for organising and structuring its global operations, and finally for maintaining competitive advantage in the face of new challenges and changing conditions.
4. To come to reasoned and evidence-based conclusions about the level of success achieved by the organisation in seizing the opportunities and overcoming the problems present in the chosen market for expanding its international business.
NOTE: I HAVE REQUESTED 3 REFERENCES, 1 SHOULD BE FROM THE ATTACHED READING MATERIAL FILE, THE OTHER TWO IS AS PER WRITER PREFERENCES.
READING MATERIAL: Oxley, J.E. & Sampson, R.C. (2004) ‘The scope and governance of international R&D alliances’, Strategic Management Journal, 25 (8–9), August–September, pp. 723–749. [attached as HIA 5 reading material]

 

Use the order calculator below and get started! Contact our live support team for any assistance or inquiry.

[order_calculator]