International Tourism
Name
Institution
For many years, International tourism has been a major leisure activity in many countries. Tourism has been vital in many countries such as India, Australia, Egypt and Queensland among others. It has been known to generate many employment opportunities in addition, developing an understanding for different cultures in that all countries have diverse cultures. As a result, many emerging international opportunities have been targeted. Few years ago, India observed a major opportunity in tourism industry and travel which has made a significant position in international tourism industry.
Queensland Government argues that, travel industry is growing daily, contributing to a great growth of India economy. In addition, travel trade in India has ensured that, tourists participate fully in events related to travel and tourism. However, tourism associations and operators in India have experienced challenges while providing appropriate tourism experiences to meet the need of travel industry. In this reagrd, this paper is aimed at examining these problems and the impact they have on Indian tourism market.
Since 1990s, India market identified various strategic priorities for Tourism Queensland that were to pursue collaboration on regional tourism organizations, airline partners, wholesalers with other businesses. According to Bhatia (2006), the main aim was to discover the long-term strategic direction undertaken by other countries in tourism market and later introduce them to their market. It has been outlined as a vital tool for knowing the important skills required in a growing tourism market.
It is borne in mind that, when providing appropriate tourism experiences on the travel industry, it requires constant attention in order to meet the needs of tourists in addition, guiding them once they arrived. As a result, it builds a friendly environment for them to settle in the environment. It has been said that India has amazing places and attractive which therefore generates tourism potential. However, some reports indicates that, India receive less tourists compared to other countries (Tribe, 1999). This is ironical in that, the country has attractive places which tourists and travelers can enjoy visiting. With this challenge, India tourism tends to lack some few basics required in tourism with other challenges linked within the country.
First, India has been known be among the hottest countries in the world. The unfavorable weather highly affects tourists in that, many ends up not coping with the environment. As a result, many that visits for their first time ends up not visiting again. Studies have shown that, this has effect on the tourism industry and travel trade in large in that, they end up not getting the number of tourists that they may have targeted for that year (Bhatia, 2006).
Secondly, survey indicates that, lack of tourist friendly information in the tourist place has affected the Indian tourist industry (Tribe, 1999). Tribe argues that, the Indian tourist information centre has people that are not available for the tourists. A time they are busy doing their own things which as a result offends many tourists. A group of Queensland tourism as a result has challenged the Indian to be welcoming as Queensland. Indian visitors have ended up been attracted to Queensland environment together with its beach lifestyle. This has made the country to have more tourists compared to India. Concerning this, the country has become a threat in the Indian market in that, the number of tourist visiting Queensland has increased while the number in India decreasing
In addition, there has been an issue on tourist harassments. A report indicates that, tourists in India undergo harassments wherever they go therefore, no safer environment for them to enjoy the good industry (Bhatia, 2006).
Differences of Indian culture to other cultures greatly affect international tourism. For instance, India language, religion, food, music tends to differ from place to place within the country but having the same commonality. Study indicates that, India is the most religious nation in the world with most religious societies and culture ( Dienmann & Hannam, 2011). Religion plays a fundamental role in how they live with other people. In India, clothing is what defines an individual personal status. Suitable dressing include dhoti for men and draped garments for women. On the other hand, other cultures like Australian perceive things differently. Australian culture is mostly influenced by western culture. Visitors to India find it very challenging in adapting to its culture. Indians people mostly use Hindu language, which creates language barrier. As a result, many tourists end up preferring visiting other countries to India.
Global financial crisis is another issue affecting the growth of international tourism in India. According to Seth (2005), poverty is a major problem in India with its nation estimated to be the third in the world’s poor countries. Seth argues that, 41 % of the total Indian population lives below poverty. This greatly affects its tourism trade in that tourism requires finances to maintain it. As a result, Issues regarding lack of promotion strategy and marketing for tourism occurs. Additionally, there is effective maintenance of heritages. These greatly affects the tourism field in that, despite of the attractive sites the country may be having, many may not be aware of them. In conjunction with this, poor maintenance of heritages has effect of lack of implementation in making the tourism sector to be productive.
For effective tourism industry, India tourism operators should come with ideas that provide appropriate tourism experiences as a way of ensuring the needs of the international market is met. First, the government should ensure that, tourists are welcomed and guided on where to go. Friendly environment should be emphasized in the tourist sites to ensure tourists safety. In addition, there should be group teaching the tourists on Indian culture and, they should be given time to adapt with their culture. Fans should be provided for, when the weather is extremely hot to make tourist staying easier. International language should be regarded when communicating with the tourists as a way of solving the challenge of language barrier. These implements will encourage many visitors to choose India for their next holidays.
In the Indian market, the main purpose of travel industry is to ensure that all visitors to India have what they required and meet all their needs. Travel industry is highly recognized by Indian government in that; it has been outlined as the most attribute to the growth of the economy through its link with tourism industry. As a way of honoring the industry, each state of tourism consists of package tours to boost tourism sector. These recommendations would be successful in developing effective tourism field (Raina & Agarwal, 2004).
The business tourism market in India is growing rapidly. It is important noting that, irrespective of the challenges that India is experiencing in tourism sector, the country is willing to do what they can do in meeting their target market. The most Indian target market is the people that go for holiday retreats and consider additional opportunities in attracting high spending spenders.
Conclusion
As discussed in this paper, international tourism is one of the recognized leisure activities. For many years, India has been known to have attractive sites, however, there has been a small number visiting the country. It is noted that, cultural differences, unfavorable climate and harassment have impact on tourists visiting. As discussed above, solutions for these problems should be looked at to make the tourism field effective.
References
Bhatia, K. A. (2006). International Tourism Management. New York: Sterling Publishers Pvt
Dienmann,A.& Hannam, K. (2011). Tourism and India: A Critical Introduction. New York: Taylor & Francis Group
Queensland Government. Tourism Queensland India Market strategy. Retrived from: https://mail.google.com/mail/h/1x8xaqbss6nax/?view=att&th=12f4320bebd0389e&attid=0.3&d isp=vah&realattid=f_gmczko7c2&zw
Queensland Govewrnment. Our future in India Tourism Queensland India market strategy 2008- 2011. Retrived from: https://mail.google.com/mail/h/1x8xaqbss6nax/?view=att&th=12f4320bebd0389e&attid=0.4&d isp=vah&realattid=f_gmczkzhg3&zw
Raina,A.K.,& Agarwal, S. K. (2004). The essence of tourism development: dynamics, philosophy, and strategies. London: Sarup & Sons
Seth, P. N. (2006). Successful Tourism: Volume I: Fundamentals of Tourism. New York: Sterling Publishers Pvt
Seth, R. (2005). Tourism In India: An Overview (2 Vols.). Sydney: Gyan Publishing House
Tribe, J. (1999). The economics of leisure and tourism. Hong Kong: Elsevier
Use the order calculator below and get started! Contact our live support team for any assistance or inquiry.
[order_calculator]