1a) Draw a perceptual position about the existing breakfast Cereals or products?
1b) Did you see any gap or area that are not adequately served? What positioning strategy you will adopt?
1c) Survey atleast 10 people (facebook, msn, yahoo) to find out what people like to eat in breakfast? If they skip the breakfast what are the reason.
1d) Find out whether the consumers are they purchaser, OR users OR Influencer in the process? Also investigate that for how long they have been using the same products. and for a change what they would like to eat?
1e) Check out ANY big stores to find out more about breakfast products option and its marketing technique for consumer involvement. What recommendation you can give in term of capturing consumer attention for your own product?
1f) Find out the COLOUR, SYMBOL or ICON of any five the existing product and based on that what COLOUR, SYMBOL, ICON and design you will choose?
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