Perform a product launch as a team (see pp. 61–67 (Ch. 2) of Marketing Management for a sample plan). You will complete parts of the assignment in the coming weeks; the full launch of the product will be completed in Week Six. Once you have received your instructor’s approval for the product identified in this week’s assignment, continue to work on the product launch plan based on the outline given in Week Six. You should not wait until the final week to finish the full assignment. For this week’s assignment, you can keep your research brief. For the Week Six assignment, however, detailed research is expected.
Select a home country other than the United States, and choose an organization for which one of your team members works. If you prefer, you may use Kudler Fine Foods.
Write a 700- to 1,050-word paper explaining the following:
Market needs
Market growth
A brief SWOT Analysis
Competition
Product offering/product definition
Product identification
Justification for choice of product
Format your paper consistent with APA guidelines.
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