MKT 571 (Week 5) Learning Team Assignment / Communications Plan *

Develop a communications plan for your product launch, including both your domestic and international markets.

Write a 700- to 1,050-word paper addressing the following:

·  Evaluate factors involved in developing and managing an effective marketing communications plan for the new product.

·  Evaluate advertising and promotion programs for the new product.

·  Evaluate the technology trends available to help you market the product.

·  Compare and contrast the marketing communication strategies for both your domestic and international markets, and explain the differences.

Format your paper consistent with APA guidelines.

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