Spend time monitoring print media (e.g. newspapers, magazines) and electronic media, (e.g. radio, television, social media) for commercials promoting healthcare products. Prepare a 250-350 word summary that assesses the following:Image vs. service marketingThe product being marketed (e.g. good, service, idea, organization)The medium being used (e.g. newspaper, magazine, radio, television, billboard, internet)The placement of the promotional piece (e.g. location in newspaper, time of day for radio spot, cable vs. network television)The apparent target marketThe ultimate objective (e.g. improve image, attract new business, increase sales volume)
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