Strategic Plan for BG Medicine Company
Name
Institution
IMPLEMENTATION PLAN
Objectives
- To become a leader in developing, discovering and commercializing the diagnostic test
- Develop customer satisfaction with our products
- Establish good relationship with business operators that include employees, stakeholders, management and service seekers.
- Extend service beyond Europe boundaries
- Ensures that our clients receive treatment at the cross range
- To have various distributions channel globally, which as a result, will attract new clients from different regions
- Offer better services compared to the competitors.
- Restructuring effective sales and marketing to ensure widest coverage along with usage
- BG medicine to offer clinicians with advanced information when detecting and characterizing the disease states.
Functional tactics
First, review present ways of acquiring information on the external and internal analysis of BG medicine. This will be essential in understanding the organization together with its activities. Secondly, BG Company will generate competencies that provide the basis for sustainable competitive advantage. Thirdly, to continue using patients samples along with data generated from the existing and new collaborations in order to successfully advance and commercialize our products. Fourthly, collaborate with other laboratories service providers in order to ensure widespread access to our test approval. Fifthly, maintain primary commercial role for our biomarker test in order to drive clinical support as well drive market penetration for our products. Sixthly, ensures that, all medication is certified by the Europe medicine regulation body.
Action plans
In one-month period, we will train our employees on customer loyalty, which as a result, will convert our first customers to frequent and potential customers. Secondly, within a period of two months, we will evaluate potential regions to come up with effective distribution areas. In conjunction with this, we will research for the most viewed media channel in one-month, to ensure that our products are known by wide range of people. Additionally, this will restructure effective marketing. Thirdly, in two-month period, we will research what other competitors in the market offer to ensure that we offer better services that satisfy our customer needs. Fourthly, in five months period, we will inquire from experts regarding our test to ensure that we carry our laboratories in a professional way. Fifthly, we will research what other medical experts have done in the past on medical issues, which as a result, will enable us to know the requirements toward a successful test. Sixthly, within a period of two months, we will recruit clinicians’ experts who will assist in detecting and characterizing the disease states in both effective and professional way. Seventhly, for six moths period, will maintain primary commercial role for our biomarker test in order to drive clinical support as well drive market penetration for our products (Linda & Peter, 2006).
Milestones and a deadline
It is with no doubt; various actions have been achieved. Among the mentioned plans in the paper, our employees have been trained. The training started in April 30, 2011, which ended on May 15, 2011. In conjunction with this, the company evaluated potential areas within Europe continental. Initially, the task started on February 20, 2011 and ended on May 10, 2011. In addition, the company has evaluated what other competitors are offering within two months period. This started on January 20, 2011 and ended on March 10, 2011. As a result, this ahs enables us to offer better services that satisfy our customer needs thus having a guarantee for satisfying our customer needs who earlier preferred buying products from our competitors. Moreover, the company has established some clinical experts that would assist the company to achieve goals. The searching took two months period that initially started on January 10, 2011 and ended on March 10, 2011. With this in mind, the company has identified itself with experts who as a result, have helped the company to know what is required for them in making an effective laboratory test (Pearce & Robinson, 2011).
Tasks and task ownership
In reality, for tasks to be done on time, there will be a need for delegating duties and responsibilities to various individuals. These individuals include medical analyst, Database administration, software engineer and managers. Each individual will own various tasks in implementing the project. In essence, the manager task would be to manage and report the overall progress, managing teams’ performance, providing the overall company direction, designing project control mechanism and making sure that the project is delivered on the planned budget and timing.
Medical analyst will ensure progress in our laboratories tests, analyzing the current systems required by clients, developing the system specification along with preparing the user manual for clients. Additionally, Database administration will take care of database implementation along with design required when carrying on the project. In conjunction with this, software engineer will assist in any technology issue that may emerge in the future.
Resource allocation
The overall budget for BG Company will be $ 1 Million that will be delegated in various resources. With this regard, $ 250, 000 will be used in marketing programs, $250,000 on laboratory test, $ 300, 000 on new market entries and $ 200, 000 in paying people that will be working towards the progress of the company (BG Medicine, 2011).
References
BG Medicine. (2011). Company: About BGM:
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Linda, S., Walter, D., & Peter, G. (2006). Strategic management of healthcare organizations. USA: Wiley-Blackwell.
Pearce, J. A., & Robinson, R. B. (2011). Strategic management: Formulation, implementation, and control (12th ed.). Boston, MA: McGraw-Hill/Irwin.
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